Photoplay (Jan-Jun 1945)

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as artistic understanding was everywhere evident in his screen portrayal. All of which doubtless led us to a discussion of Hollywood’s rapidly expanding mental level, and its consequent assortment of new ideas and hangovers of old ones. There. ate still ad writers in show business who think that the public can only be lured to see a picture like “Wilson” by being assured that it is the love story of a president. (So ,it is, too — the story af a president’s love for humanity, but that sort of love doesn’t count at the box office, so the old-timers tell you . . . and the absurd part about that argument is that “Wilson” has done good business, thereby proving how far the new-generation public is ahead of old-generation publicity.) Knox, I found, has some forthright ideas about Hollywood. Like all modern-thinking people he realizes the power of motion pictures in the world, and like most people who have approached Hollywood with some sophisticated experience of other entertainment fields, he finds plenty in it to praise as well as criticize. He thinks Hollywood has not been given enough credit — especially by highbrow film reviewers, some of whom write stuff that goes as far overboard in one direction as the puffery of the ad writer does in another. Because the movies are a mass-art, like radio; and however good a film is, it fails in its prime function if it appeals only to the small minority. The great achievement of a production like “Wilson” is that it can enthrall the mass-audience. And so Knox realizes that the uplift of Hollywood’s brow, however desirable, is only worth while so long as both feet are kept on the ground, the ground being the heart and understanding of the people. So we talked and talked and presently it was time for me to leave, and only when he asked if I had enough material for an interview did I remember it was supposed to be one and not just a visit. Our final remarks, I think, were about Bernard Shaw. We had both met him, admired him, read him and possessed letters from him in that familiar long-looped Shavian handwriting. And Shaw was a world-famous man before either of us was born, and long before Hollywood was born. That is a sobering and yet also an exciting thought, when one sees a picture like “Wilson.” Pictures are so new in the world and yet they have already gone so far. That the new generation of actors like Knox will see and take them much further is one of the sure things one can prophesy. The End V/.VAV.VA'.V.V.V. The March winds bring — LESLIE BROOKS AND JIM BANNON APPEARING IN COLUMBIA'S TECHNICOLOR PRODUCTION "TONIGHT AND EVERY NIGHT" YOU: I’d love to have such smooth, soft hands. Leslie brooks: Then why not use Jergens Lotion? YOU: Do you use Jergens Lotion yourself, Miss Brooks? Leslie brooks: Indeed I do use Jergens. as she is today on Photoplay's March cover with a delightful story by Elsie Janis . . . On your newsstand February 1 6th or as soon thereafter as war transportation can get it to you! WWAVAVAV.V.V, Personal Hand Care of the Stars is Jergens Lotion, 7 to 1. For very good reasons: Such sure softness-protection for your hands! Jergens Lotion furnishes beautyguarding moisture most hand skin needs. Persuades even “kitchen-conscious” hands to exciting softness and the young, smooth look with the same 2 ingredients many doctors prescribe. Like professional hand care! But so simple. No inconvenient stickiness. Take this easy-to-follow advice . . . FOR THE SOFTEST, ADORABLE HANDS USE JERGENS LOTION 95