Photoplay (Jan-Jun 1957)

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That’s when most deodorants fail... but new MUM Cream keeps working tense... Are you ever excited... rushed ?. . . You’ve probably noticed . . . when you’re under emotional pressure, your perspiration glands suddenly get more active. That’s when deodorants which depend on stopping perspiration let you down, and odor often starts. New Mum® Cream works a completely different way. It is the only leading deodorant that works entirely by stopping odor. Mum keeps on working actively to stop odor 24 hours a day — no matter how active your perspiration glands are. No wonder Mum is so dependable. Isn’t that what you want? More people depend on MUM than on any other deodorant ...it works when others fail