Photoplay (Jan-Jun 1959)

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Listerine stops bad breath 4 times better than tooth paste ! Almost everybody uses tooth paste, but almost everybody has bad breath now and then! Germs in the mouth cause most bad breath, and no tooth paste kills germs the way Listerine Antiseptic does ... on contact, by millions. Listerine Antiseptic stops bad breath four times better than tooth paste — nothing stops bad breath as effectively as The Listerine Way; Always reach for Listerine after you brush your teeth. . . . your No. 1 protection against bad breath DON’T TRY TO BRUSH BAD BREATH AWAY Chart proves Listerine’s superiority p 1