Photoplay (Jan-Jun 1960)

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Every time you brush your -teeth, finish, the job... reach for Iiisterixie Germs in mouth and throat cause most bad breath. You need an antiseptic to kill germs, and no tooth paste is antiseptic. No tooth paste kills germs the way Listerine Antiseptic does . . . on contact, by millions, on every mouth and throat surface. That’s why . . . Listerine stops ‘bad. breath 4 times better than tooth paste YOU KILL GERMS ON 4 TIMES AS MUCH ORAL SURFACE THE LISTERINE WAY* Tooth paste reaches The Listerine way only teeth, gum kills germs on teeth, line. And it's NOT tongue. throat, palate, antiseptic. everywhere! ‘See directions on label r 1