Photoplay (Jan-Jun 1961)

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Sweet surprise . . . your skin can easily look this fresh and lovely You’ll marvel, too, that your own grown-up skin can have this youthful freshness so easily, so soon . . . with a simple change to regular Ivory care. You see, the milder your beauty soap, the prettier your complexion . . . and Ivory Soap is even gentle enough for a baby’s delicate skin. Pure white, clean scented. 9944/ioo% pure® ... it floats. And did you know that today more doctors recommend Ivory for babies’ skin, and yours, than any other soap? Your skin never outgrows mild Ivory ... it just grows smoother, clearer, lovelier. Then suddenly you have That Ivory Look!