Photoplay (Jan-Jun 1962)

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A matinee idol to women, a hero to men. And now, suddenly, everything exploded. Among the millions who watched the explosion, there were eight people for whom it had special meaning. Arthur Godfrey was one. Arthur, like Rockefeller, had done something which he felt was right — but which the public would not — could not — accept. In 1957, Godfrey was on top of the biggest wave of popularity that people in radio and television had ever seen. Then he fired Julius LaRosa. publicly, on the air — and suddenly, the wave slipped out from under him. Then, one by one. he fired almost all of liis “friends.” The public watched and listened, waiting for the ax to fall on some new performer's head. They listened and watched — but they did not buy his products, and their letters, when they wrote to him at all were not the type that even Arthur Godfrey would read on the air. Ingrid Bergman is also well aware of the price a human being must pay to do something in which he or she believes. She broke up what the world considered a “happy home.” Her marriage to Peter Lindstrom ( her first date, her first love, her first marriage) seemed ideal: they loved each other and their daughter Pia. Then, without warning. Ingrid left Hollywood. Peter and Pia. She flew off to Italy and into the arms of Roberto Rossellini. Months later, still married to Peter, she gave birth to Roberto’s illegitimate child. (She was condemned in every corner of our country — even on the Senate floor.) Another celebrity who must surely have winced when he heard about Rockefeller’s plans for divorce is William Talman, the underdog district attorney on TV’s “Perry Mason.” He, too, has known the -ting of public venom. One night policemen raided a party he was attending and arrested him on a charge of lewd conduct and claimed there was marijuana in the apartment. The next day he was painted as black as the rottenest villain he had ever prosecuted on TV. No longer a sympathetic underdog, in the public eye he was was just a dog. “The women won’t like this at all."" predicted TV higher-ups. They were right — letters began to pour in demanding that he be bred — and he was. Acceptance by the women of the country is vital — both to men in politics and in Hollywood. Robert Mitchum knows this from firsthand experience. He had been the idol of millions of women until he made one mistake they would not forgive: He was arrested in a marijuana raid which resulted in his being sentenced to do time on a road gang. The women who had once flocked to see his movies stayed at home. Some even wrote long, vicious letters to his studio. Would the women stop waiting in line to see Rockefeller now? Would they stop lingering after his speeches for a chance to shake his hand or shout words of encouragement? His advisors wondered. In any case, the divorce would be filed out of New York State and with a minimum of publicity, quite different from the scandal and furor that errupted when Susan Hayward and Jess Barker exposed their dirty marital linen to a divorce court, a judge — and to the world. Their marriage, too, seemed “perfect.” Her career was booming — she’d been nominated for an Academy Award for her acting in “Smash-Up,” and her private life appeared to he one of the happiest in Hollywood. But the divorce proceedings were messy. She charged cruelty, asserting that Jess had blackened her eye and pushed her into the swimming pool. He hurled hack counter-charges and demanded half of their community property. Susan won her freedom hut she lost the respect and support of the public. And the gossips had a field day. The same gossips were on the job when it was announced that Nelson and Mary Rockefeller were calling it quits. The rumor-mongers started to besmirch their reputations: "This isn’t the first time they contemplated divorce. They almost split up once before. . . . There must he something awfully wrong with that marriage to make Mary give up the chance to be the First Lady of the United States. . . . Rocky did everything to talk her out of bringing the divorce action, hut once Mary makes her mind up . . .” And so it went. Ironically enough, when Sophia Loren tried to get married and stay married, she was the victim of the same barrage of rumor, innuendo and attack. After Carlo Ponti obtained a proxy divorce from his wife G in lliana and then married Sophia in another proxy ceremony, public and official reactions were frightening. The Church declared their marriage “gravely illicit.” threatened them with excommunication and labeled them “sinners.” The public is funny when it comes to marriage; people want their idols to fall in love and get married — once. Frank Sinatra learned this. He learned the hard way! On Columbus Day, 1944, ten thousand patrons, mostly young girls, stretched in a line six abreast waiting to see Frankie at New York’s Paramount Theater. Eight years later Sinatra climbed out of a plane at LaGuardia Airport to he met by a horde of photographers. He smiled. He stood for a moment in a casual pose. Not a shutter clicked. Suddenly they pushed past him. Their celebrity had arrived. It was Gus Hall, a convicted communist leader. Frankie learned his lesson the hard way. But it is Liz Taylor, above all, who probably understands best what may have gone on in Rocky’s heart when he revealed that his marriage was neither “perfect” nor “happy.” When Eddie Fisher left Debbie Reynolds for Liz. she was picketed, boycotted. slandered and hounded. She was labeled a homewrecker, a husbandstealer. a sneak and a publicity hound. She 88