Photoplay (Jan-Jun 1963)

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ann , nmgret continued It seems to be an old Hollywood rule that when you’re new in town but obviously on your way to the Big Time, there are people around who just will not like you. Who will easily and happily hate you, as a matter of fact. Ann-Margret Olson -twenty-one, five-feet-four, greeneyed, with that long silken brown hair of hers, pretty as they come, more talented than they usually come, definitely headed for the Big Time —is no exception to the rule. The story goes that early last year, when she showed up at a major studio for filming a major new musical, she was welcomed by one and all as a Anna, Ann-Margret and Gustave Olson, smilers all. cute young thing who’d be a very nice addition to the picture. Newspaper and magazine articles about her indicated that she was “sweet and friendly.” Comedian George Burns, who’d been her discoverer, remarked that “this kid is so nice and sweet she cries on New Year’s Eve!” and that seemed to make her inoffensive enough. She was, in short, just another ingenue who would smile pretty for the camera, recite the script’s most innocuous lines, sing a little and dance a little— and then get herself lost in the shuffle. But as the filming of the picture got under way and it became clear that the ingenue was a star in every sense of the word— when the producer began to dish out orders that her part be expanded— then expanded more— and then some— well, the attitude toward Ann-Margret changed. Fast. And a rather insidious we’ll-show-her campaign got under way. One of the people connected with the picture confided to anyone who’d listen “That little Annie is cold as a Canadian fish— and a phony.” And a friend of the gossip told us, “That Miss Annie-M, she’s a troublemaker. She stands there and acts so goody 62