Photoplay (Jan-Jun 1963)

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this new spkJ maidenform: girdle can’t ride up or pull dow because this ction insert’ mov s you move! you'll never yank at a girdle again! Maidenform creates a new kind of girdle that always stays in place! New Concertina* has a unique section of elastic mesh in the back that adjusts as you move. The rest of the girdle stays precisely where it belongs! The waistband won’t pull down, the legs won’t ride up, no matter how active you are. And because the fabric is made with Lycrat spandex, this new Concertina** girdle is soft, lightweight, and machine washable! 5 styles made with Lycra spandex, with back panel, from 7.95. Other styles from 6.95. Sizes S-M-L-XL. tPower Net Elastic: Nylon, Acetate, 'lycra* Spandex. Satin Elastic: Acetate, Cotton, 'lycra' Spandex, Nylon. When you stand, the action insert' contracts. maidenform concertina girdle *REG. U.S. PAT. OFF. ©1963 BY MAIDENFORM, INC., MAKERS OF BRAS, GIRDLES, SWIMSUITS. **U.S. PAT. NO. 3,080,666.