Photoplay (Jan-Jun 1963)

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Now 20% more absorbent. Most considerate. Most protective. in sunglasses that look like the ones the First Lady wears when taking the sun.” Skirmish dfe4. (Or, “An Egghead Should Brush Her Hair with an Eggbeater.”) All over America women emulate the way their First Lady dresses, with delightful results. But it seems that in Europe the press is out to fan the flames of any rivalry that might exist by denouncing that look in favor of the “Grace Kelly look.” Hark, for instance, to the acid commentary of London Daily Express fashion editor Jill Butterfield as she predicted last spring that the “Jackie Kennedy Look” was on the way out and that the “Grace Kelly Look” would be in by summer. “Kelly girls have hair that looks as if it actually grows on the head, instead of being whipped up there by an eggbeater,” Miss Butterfield meowed. “The Kelly look is the look of tomorrow, while the smiling, hard-working American First Lady climbed on a fashion bandwagon which had been turning for quite a while before her grin and gaiety gave the pillbox hat, bouffant hairstyle, campus-cute suit, and hot, bright colors a new fillip.” (“The Kelly Look,” incidentally, is defined as being mild and milky in color, featuring simple suits, skirts and classical drapes, which “are easier to spend the summer in than the straight little tight dress which is the Kennedy uniform.”) Skirmish # 5. (Or, “Wherever Jackie Goes Grace Must Follow.”) The charge is that Grace insists on following in Jackie’s footsteps (seven-league bootsteps would be more accurate) along the diplomatic trail. Grace made state visits to France, Ireland, Italy, Switzerland and the Vatican. But she hasn’t yet caught up to Jackie, who has journeyed to all those countires (except Switzerland, of course, where Liz Taylor rules, and a touchy question of protocol might arise), and in addition, visited Greece, Pakistan, India, Mexico, Canada and some Latin American countries besides. Skirmish #6. (Or, “My Husband Is More Everything ( Continued on page 70 ) 63