Photoplay (Jan-Jun 1948)

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AFTER THE PARTY Look out for a Cold USTERINE ANTISEPTIC Going from over-heated rooms into the chilly night air often can lower body resistance so that cold germs called the "secondary invaders” may invade the tissue. After a party it’s only sensible to gargle with Listerine Antiseptic when you reach home because this precaution may forestall a mass invasion by these germs. While a virus is believed to start many colds. Certain threatening germs called the "secondary invaders” produce many of those miserable symptoms of a cold and its complications. Anything that lowers body resistance, such as wet or cold feet, drafts, fatigue, or sudden change of temperature, may make it easier for the "secondary invaders” to stage a mass invasion of the tissue. Listerine Antiseptic — Quick! So, when you’ve been thus exposed, gargle with Listerine Antiseptic at once. Used early and often Listerine Antiseptic, because of its amazing germ-killing power, may halt such mass invasions . . . may help head off the cold entirely or lessen its severity. It is the delightful, easy precaution that countless thousands use regularly, night and morning, and oftener when they feel a cold coming on. Fewer Colds and Sore Throats in Tests Bear in mind that tests during 12 years revealed this impressive result: Those who gargled with Listerine Antiseptic twice a day had fewer colds and usually milder colds than those who did not gargle . . . and fewer sore throats. Get into the habit of using Listerine Antiseptic regularly and, at the first sneeze . . j the first tightening of the throat or other signs of a cold . . . increase the frequency of the gargle, meanwhile seeing that you get plenty •of rest, that you keep warm, and that you eat wisely. Lambert Pharmacal Co., St. Louis, Missouri Fifteen minutes after a Listerine Antiseptic gargle, tests showed bacterial reductions on mouth and throat surfaces ranging up to 96.7%, and up to 80% one hour after a Listerine Antiseptic gargle. TOP ROW, left to right: Pneumococcus Type III, Pneumococcus Type IV, Streptococcus viridans, Friedlander's bacillus. BOTTOM ROW,lefttoright:Streptococcushemolyticus, Bacillus influenzae, Micrococcus catarrhalis, Staphylococcus aureus. Here ate some types of the "Secondary Invaders” which many authorities say cause much of the misery of a cold. As you can see from their names, they’re threatening in character.