Photoplay (Jan-Jun 1948)

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The Secret of PLASTEEN Helen Neushaefer, color authority... stylist... searches for new colors at private exhibit of precious porcelains. miracle ingredient PLASTEEN gives your nai Is the lasting beauty of ovals of rare porcelain From fabulously precious porcelains, came Helen Neushaefer’s inspiration for her new nail polish. For she knew the ancient porcelain art owned a priceless secret . . . how to make brilliant colors last. Now, after years of searching to capture in nail polish this same precious quality, she has a secret of her own . . . plasteen ... a miracle ingredient to help shock-proof your nail-do against chipping and to add amazing new brilliance. You’ll find enduring loveliness in any of her 12 breath-taking colors . . . and for only ten cents ... at all chain store cosmetic counters. NAIl P©ll It lasts so lone . . . it looks so beautiful . . . is its miraculous power to "weld" color to the nail. But just os startling is the shining, jewel-like brilliance and the smoother flowing qualities Plasteen gives to Helen Neushaefer's Polish. And to hers exclusively I