Photoplay (Jan-Jun 1948)

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PHOTOPLAY'S WINNERS FOR 1946 < Ninth: “Rhapsody in Blue” with Alda and Leslie The popularity gains of Margaret O’Brien and Lauren Bacall this year have not continued as strong as in 1945. Among the well established actresses, it is June Allyson and Ingrid Bergman (who soared into first place thereby) who have made the greatest progress, while among the less established actresses it is Lizabeth Scott who has moved up most rapidly. It’s a seesaw for some, this race for top place. Others build toward it slowly and retain it once they achieve it. In the case of a poll like this, people often ask, “But how do you know you’re right?” The answer is that we have taken every precaution to see that we are as accurate as it is humanly possible to be. Our field workers cover the country and talk to men and women of all ages and occupations to determine the picture and stars they have enjoyed most. Any star is eligible. It may be one of our interviewers talked to you. If so, you know they carry a list of all eligible pictures lest a respondent forget momentarily the name of some picture he has enjoyed. Month after month as the cards indicating the choice of Mr. and Mrs. John Public flood into our research offices our machines, which record four hundred votes a minute, make the count. Then our statisticians go to work. To guard against any news of the winners leaking out in advance of the final announcement, no one concerned with this poll worked on more than one part of it. Thus no one could gauge what the final results would be. This year, as always, Hollywood and Mr. and Mrs. John Q. Public have asked, over and over, “What stars finally will be the winners for 1946? What stars will be runners-up? What picture will come out first? And what pictures will be among the first ten?” At last, after months of polling, these pages reveal the final results at once to Hollywood and to you, whose votes make possible this national poll, the only one in existence to represent the voice of the people on these questions. In the meantime, at Photoplay’s behest, the staff of Audience Research, Inc., already has the poll for 1947 well under way. Again our interviewers are questioning men and women all over the land regarding the stars and pictures they have enjoyed most this year. Will Bing be your choice for a fourth time? Will Ingrid Bergman for a second time be First Lady? Will some picture we have already seen and enjoyed win the 1947 Gold Medal or will it go to some great film yet to be shown? Only one thing is certain — the American people, as always, will choose wisely and well. The End Qold QfleJat cffadv: fJngrld fffiergman, star of “(Arch of Triumph” ^ arlyle Blackwell Jr.