Photoplay (Jan-Jun 1948)

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Crf/ege gir/s /earn something A/or /a f the Books! IN TESTS AMONG COLLEGE GIRLS— 99 OUT OF 131 REPORT NO CHAFING WITH NEW FREE-STRIPE MODESS College girls from coast to coast recently learned something not in the books. Something that will make happy reading for every girl who chafes. Here’s the story . . . Interviewers asked college girls who had suffered chafe with their regular napkin to try out a new, improved napkin — Free-Stride Modess. Naturally, the girls weren’t told the name or brand. They were simply asked to try this new napkin — to see if it gave them freedom from chafe. At the end of the test, 99 out of 131 girls reported no chafing with Free-Stride Modess. The secret of the chafe-free comfort so manv college students found in Free-Stride Modess lies in the clever fashioning of the napkin edges! Modess has extra cotton on its edges — extra softness — right where the cause of chafe begins. The extra cotton helps create an "absorption control.” This acts to direct and retain moisture inside the napkin, keeping edges dry, smooth longer. And dry, smooth edges don’t chafe! So safe, too! Every Free-Stride Modess has a triple safety shield to guard against accidents. A fine, sealed-in deodorant to help keep you flowerfresh, too! And never a telltale outline— Modess is silhouette-proof! Try this luxury-comfortable, luxury-safe napkin. Free-Stride Modess is on sale everywhere. bt/d/M co*»r/brf‘/ Atot/e, co/Wt -/reec/on} f "Try tAe neu/ 'Tree-sAr/t/e, /Hotfess/ p 89