Photoplay (Jan-Jun 1948)

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4 f And which had her permanent at a beauty shop ? No one could tell the Ring twins’ permanents apart — can you? See the answer below!) Yes, you can give yourself a lovely TONI Home Permanent for your date tonight Take a tip from the Toni Twin, Kathleene Ring of Chicago . . . give yourself a Toni Home Permanent today . . . and look lovelier tonight. It’s this easy: 1. Roll your hair up on curlers, dabbing on Toni Creme Lotion as you go. 2. Tie a turban round your head and relax for 2 to 3 hours. ( No sitting under a hot dryer.) 3. Saturate each curl with Toni Neutralizer and rinse. Easy as rolling your hair up in curlers With your hair set, step to the mirror and admire your new Toni Permanent. See the deep, wonderful waves. Feel the silky softness of your hair. Notice its radiant natural luster. Toni is a Creme Lotion that gently coaxes your hair into deep waves that are frizz-free and easy to manage from the start. And they last as long as a $15 permanent. Toni works like a charm on any hair that will take a permanent — even gray, dyed, bleached or baby-fine hair. Every hour of the day another 1000 women use Toni. So ask for the Toni Home Permanent Kit. On sale at leading cosmetic, drug and notion counters. Kathleene, the twin with theToni Home Permanent is on the right above. Did you guess? HOME PERMANENT / %/ THE creme cold wave