Photoplay (Jan-Jun 1948)

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Someone’s getting a NEW BEAUTYREST soon ( WE HOPE IT’S YOU! ) If you’ll tare one little step today, chances are you can get a new Beautyrest soon. The step? Just go to your Beautyrest dealer and ask for one of these luxurious inner-spring mattresses. If you don’t get your Beautyrest right away, you’ll get one soon. But hurry! Demand’s so great for Beautyrests it’s still “first come, first served The facts below will tell you why so many others want Beautyrests, too. Luxury comfort of Beautyrest, as portrayed by Anne Baxter, now starring in Darryl F . Zanuck s production of "THE RAZOR'S EDGE" by IF. Somerset Maugham. 1 Ordinary comfort! In ordinary inner * spring mattresses, like the one above. all the coil springs are joined together. "When one is pressed down, others joined to it go down, too, make the mattress sag. Ordinary Inner Spring Beautyrest 2t Compare these pictures! Above, see how the ordinary inner-spring mattress sags under your weight. But notice Beautyrest below. It cushions every part of your body, gives you firm, buoyant support. J Beautyrestcomfortsecret! Beautyrest * has 837 independent coil springs, not joined together. Each spring separately cushions a different part of your body, lets every inch of you relax luxuriously! A Sag-proof edges! Other mattresses * may have firm edges for a while. But Beautyrest’s patented edges stay neat and firm for the lifetime of the mattress! Beautyrest needs turning only 4 or 5 times a year! C Lasts three times longer! In special * “torture tests" conducted by the United States Testing Co., Inc., Beautyrest lasted three times longer than any other inner-spring mattress tested. That’s quality for you! H a night! Based on its 10-year guar* antee, all a Beautyrest costs is little more than 1(! a night. Think of it! And you get prewar Beautyrest comfort, plus prewar Beautyrest quality! What a buy today! Seauti/rest 6i/ SIMMONS *REG. U. S. PATENT OFFICE © 1947, SIMMONS CO., MDSE. MART, CHICAGO, ILL. MAKERS OF THE WORLD'S ONLY ELECTRONIC BLANKET AND OTHER FINE-QUALITY BEDDING f 119