Photoplay (Jan-Jun 1948)

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Talk >&Mi OmjL/ Product of Bristol-Myers GIRL: Sorry, but I’ve sworn off smiling. Why, if I smiled— CUPID: . . . you might get a mm into the picture with you some time. Just fancy! Or don’t you care for that kind of mush? GIRL: Look, snip, what I do is my business. Why don’t you go attend to your own? CUPID: It so happens, scrap-happy, that smiles are my business. Men go for smiles. If you think that sour puss of yours will ever make a man look twice . . . GIRL: Well, my smile is worse than my sulk. It would i frighten away even the photographer. No high-lights ... no glitter. 1 brush my teeth regularly but— CUPID: But your tooth brush often shows a tinge of “pink”? GIRL: Pink, green, blue ... we were discussing the rainbow, perchance? CUPID: Listen, sister, “pink” is a warning to see your dentist AT ONCE. Let him decide if it’s serious . . . or just a case of soft foods robbing your gums of exercise. And if it’s that , he may suggest “the helpful stimulation of Ipana and massage.” GIRL: And then suddenly my smile starts sparkling out loud like the Great White Way— o CUPID: But not in one day, dopey. For sparkling smiles depend largely on firm, healthy gums. Ipana’s designed not only to clean teeth but, with gentle massage, to help gums. If your dentist suggests massage with Ipana when you brush your teeth, get at it . . . and you’ll be on the Great Right Way to a smile that’ll break men’s hearts! £ p 1