Photoplay (Jan-Jun 1948)

STUBBORN FILM ROBS YOUR SKIN OF half its Beauty ! You can’t see or feel this stubborn film . . . and ordinary cleansing fails to remove it. BUT Once you try this treatment you will instantly see and feel the differ* encei JUST ONE TREATMENT with unique Lady Fsther Cream shows how much clearer, fresher, younger your skin can look! Every woman’s skin has this insidious enemy ... a stubborn film, which is a combination of your natural skin oils and cosmetics and dirt. Ordinary cleansing methods don’t remove this stubborn film. Massage or rubbing only forces it deeper into the mouths of the pores. This stubborn film dulls the natural freshness and beauty of your skin . . . makes even young skin look older. Here’s the safe and sure way to get rid of this insidious film that dulls the true freshness of your skin. See for yourself — tonight Tonight, smooth on Lady Esther 4-Purpose Face Cream . . . then wipe it off. Look at your cleansing tissue. See how surface dirt and cosmetics have been removed. But your skin itself is not yet free of that dulling film. Now comes the important part! Apply my unique Lady Esther cream again . . . and wipe it off. This second cleansing really rids your skin of that stubborn film which improper methods fail to remove! My cream does not need to be rubbed in, massaged in . . . because its unique texture is so soft, so effective. Lady Esther 4-Purpose Face Cream itself does the work —not your fingers! And it needs no help from any other cream or lotion! A Complete Beauty Treatment Each time you use my unique cream, it does four of the things your skin needs most for beauty. 1 ) thoroughly cleans your skin; 2) softens your skin; 3) helps Nature refine your pores; 4) leaves a perfect base for face powder. Difference is amazing! Immediately after your first Lady Esther treatment, you see the big difference in your skin. Your skin looks so much fresher, clearer . . . actually looks younger! And instantly, you feel the new softness and smoothness! Get Lady Esther 4-Purpose Face Cream today! Let this unique cream work its beauty wonders on your skin! go after anything, when the outcome is important to him, Bing usually finishes in the money somewhere. He was always a good student in school without having to work much at it. Fortunately. He made good grades in English and public speaking, and was always very interested in debating. Once when Bing was captain of a debate team, and a boy he particularly wanted to beat was leading the opposite side, he camped down at the library every night for a week with his nose in a book gathering material. And his team won. He’s always been crazy about baseball. He played third base on the Webster grade school team in Spokane. Today he owns part interest in the Pittsburgh Pirates. In Hollywood he goes to all the night baseball games during the season, and holds down second base himself with a Paramount nine that includes his prop man, Jimmy Cottrell, who manages the team; Pep Lee, a former professional ballplayer now working as a studio grip; and Mickey Cohen, who plays left field. IF IT took a lot of persuasion to get him to dress up for parties in the neighborhood, then, it takes even more to get him to dress now. Whenever Bing and Dixie go on trips, the maid, knowing Mrs. Crosby is taking some formal evening gowns along, has always done her best to sneak in Bing’s tux too. A practice he finally discouraged with, “When you go away on a trip ... do you wear what you have on now?” She looked at him incredulously. “Of course not. This is my uniform,” she said. “Well . . . so’s a tuxedo to me. Strictly a business uniform,” he said. He’s a very fair fighter in or out of the vocal ring. Crosby has always pulled any punches that might hurt his fellowman. He never makes a derogatory remark about anyone, or sticks around if anybody is letting loose with one. He hates gossip and won’t listen to it. Any attempt to plant a tidy tid-bit with him would net you a mildly reproving, “You don’t know that. People should be more careful about what they say.” Distorting the truth is one of the few proven ways to really anger him. Despite his capacity for compounding unusual concoctions of words, probably the most effective speech he ever gave was from a soap box on a street corner in Spokane. En route home from town one afternoon, Bing and some of his pals passed a street corner where a rabble rouser was expounding false theories about different races and religions. When the man finished, Bing took his turn on the soap box too. “Don’t pay any attention to a kid,” the man heckled. Bing went right on addressing them, informing them the man didn’t know what he was talking about, and quoting facts and figures for them. Bing’s modest almost to a fault. He’s completely disinterested in the flash and show that go along with the profession. He just wants to do a good job and let it go at that. It’s his personal opinion that the future of photography will progress equally as well without his face being in the lens, and he ducks photographers whenever he can. He’ll probably never be a “Man of Distinction,” because he won’t sit still that long for a portrait . . . not even with a glass in his hand. Yet I’ve never known him to refuse to pose for any picture with someone else he thinks could use the added publicity boost. When you sit ringside as a reporter covering the Hollywood beat round by round, you make your own decisions about the champs . . . and for our typewriter, he’s the King Pin of them all. The End 30