Photoplay (Jan-Jun 1948)

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W/fiatre you seared of? 'Hv'i&Ea IPANA an i MASSA&E Product of Bristol-Myers GIRL: Of mice, not men, Nosey. There’s no man-trouble in 7 ny life. In fact, there’s no man in it. CUPID: Know why? GIRL: No, why, Mr. Know-it-all? CUPID: ’Cause you won’t smile even the teensiest-weensiest bit. Has the cat got your smile? Then gleam! Glisten! Dazzle ’em! GIRL: Listen Stupid, I mean Cupid. Some girls have smiles so bright you could read by ’em. Swne girls, that is. But include me out. CUPID: Hmmmmmm . . .when was the last time you saw “pink” on your tooth brush? /tT GIRL: Yester . . .“Pink”? weren’t UQik l we talking about smiles a minute ago? CUPID: I was. Still am, Quarterwit. That “pink” you saw means see your dentist. Let him decide what’s what. If it’s just another case of soft foods robbing your gums of exercise, he’ll probably suggest “the helpful stimulation of Ipana and massage.” GIRL: And 1-2-3 1 start gleaming like mct-ct-ad! People mistake me for a Neon sign . . . CUPID: Yappity yap! Look, Glumdrop, a sparkling smile depends largely on firm, healthy gums. And Ipana’s designed not only to clean teeth thoroughly but, with gentle massage, to help gums. If your dentist suggests massage with Ipana when you brush your teeth, take his advice... and there’ll be Men, not mice, in your life. Plural! P 1