Photoplay (Jan-Jun 1948)

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Your Lair is magic to a man Make Listerine Antiseptic a Part of Your Regular Hair -Washing Routine as so Many Fastidious Women Do. THEY know . . . and so do you . . . that infectious dandruff is a constant threat . . . that its ugly flakes and scales can rob hair of its beauty, and affect the health of the scalp. And they know also that Listerine Antiseptic . . . famous for over 60 years in the field of oral hygiene ... is a wonderful precaution. You simply douse Listerine Antiseptic on the scalp and hair and follow it with vigorous fingertip massage for a few minutes. That’s all there is to it. How wonderfully clean and cool your scalp feels! How wonderfully fresh your hair looks! How quickly ugly flakes and scales begin to disappear! And, most important of all . . . Kills "Bottle Bacillus” Listerine Antiseptic kills millions of the stubborn "bottle bacillus” (Pityrosporum ovale) which, many great dermatologists say, is a causative agent of this trouble. Don’t try to whip this stubborn invader with lotions and messy salves devoid of germ-killing power. Attack it with Listerine Antiseptic and its germkilling action. Use it Regularly For your own protection, and that of your husband and your children, use Listerine Antiseptic regularly every time hair is washed. It’s a delightful habit that helps people to look their best. If infectious dandruff should get a head start, increase the treatment to twice a day which usually brings prompt improvement ... in a clinical test it brought marked improvement to 16% of dandruff sufferers within a month. Lambert Pharmacal Co. , St. Louis, Mo.