Photoplay (Jan-Jun 1948)

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WHICH TWIN HAS THE <1^ /(yftiff Lovely Consuelo O’Connor of New York, the Toni twin, says, "My twin sister, Gloria, had a beauty shop permanent — I had a Toni Home Permanent. And none of our friends could tell which had which — can you?” (See answer below.) You, too, will want your next wave to be a TONI Home Permanent You’ll thank the lucky day you give yourself a Toni Home Permanent. For you’ll discover an amazingly easy and inexpensive way to keep your hair always at its loveliest. Beautifully groomed with deep, luxurious waves . . . silky soft and natural looking. Because Toni Creme Lotion waves your hair permanently, but gently. . . leaves it frizz-free and easy to manage. Toni works like a charm on any hair that will take a permanent — even gray, dyed, bleached or baby-fine hair. That’s why every hour of the day another 1,000 women use Toni. Easy as rolling your hair up in curlers — I No trick at all to giving yourself a Toni . . . just three simple steps. 1. Roll your hair up on curlers, and dab on Toni Creme Lotion. 2. Tie a turban round your head and relax for 2 to 3 hours. ( No sitting under a hot dryer.) 3. Saturate each curl with Toni Neutralizer and rinse. Your Toni Cold Wave is finished . . . it’s beautiful . . . and will last as long as a $15 permanent. Now, while you are thinking about the wave stays in HOME PERMANENT it, get a Toni Home Permanent Kit. On sale at all leading drug, notion and cosmetic counters. Consuelo, the twin at the left above, is the one who has the Toni Home Permanent. Could you tell? Listen to " Give and Take ” CBS Network Every Saturday at 2 P.M., E.S.T. *125 plus tax THE CREME COLD WAVE