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Photoplay (Jan-Jun 1948)

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Graphic proof of Beautyrest’s independent coil-spring action! Shows how the coils act separately ! How a glass of water can help you buy a better mattress J On the outside, most mattresses look pretty much alike. It’s what’s inside them— the coil springs— that makes the big difference. There’s a simple way to prove this— the “water glass test.” It reveals clearly how no other mattress but Beautyrest can offer you Beautyrest comfort. Read and see why: y Compare! Above, see how the water ~ * glass spills when the average innerspring coils are pressed down. Why? These coils are all joined together! When one goes down, others follow— the mattress sags! But, below, see how steadily the glass of water stands on a Beautyrest coil. Each of your Beautyrest’s 837 coils are individually pocketed, act separately, thus give every inch of your body firm, buoyant support! 2 No-sag edge! Other mattresses may promise firm edges for a while. But Beautyrest’s patented border keeps edges neat and firm for the life of the mattress. Beautyrest is guaranteed for at least TEN years, too. Special “torture tests” made by United States Testing Company, Inc., prove it lasts far longer than any other inner-spring mattress tested. 1* a night! Based on its TEN-year * guarantee, a big luxurious Beautyrest costs little more than l(j a night. What a bargain, especially today! No wonder the demand for Beautyrests often exceeds your dealer’s supply! Deliveries are increasing daily, so order your luxurious, new Beautyrest now. You should get yours soon! Beauty rest 61/ SIMMONS * REG. U. S. PATENT OFFICE © 1947, SIMMONS CO., MDSE. MART, CHICAGO, ILL. f MAKERS OF THE WORLD'S ONLY ELECTRONIC BLANKET AND OTHER FINE-QUALITY BEDDING 75