Photoplay (Jan-Jun 1948)

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you have to FORCE child to take a laxative? PLAYS HOST With stars toasting Edgar on his ten radio years with NBC Does your youngster rebel at the laxative you give him? Do you have to force it down his protesting little throat to get him to swallow it? That’s such needless, old-fashioned punishment ! Today, millions of considerate mothers give their youngsters Ex-Lax ! And how the children go for that delicious chocolate taste of Ex-Lax. They just love it! Most important, Ex-Lax is a lax ative that parents have learned to trust! It does its work thoroughly and effectively, yet gently too ! Not too strong, not too mild, Ex-Lax is the "Happy Medium’’... a happy solution to the laxative problem for grown-ups as well as children. No wonder Ex-Lax is America’s favorite family laxative— used by more people than any other laxative. Last year alone, over 40 million boxes of Ex-Lax were sold! As a precaution, use only as directed. don’t dose yourself with harsh purgatives. Take Ex-Lax! VETO Colgate’s Amazing , Hew Antiseptic Deodorant, Checks Perspiration, Stops Odor— Yet is Doubly Safe! Safe for Skin! Safe for Clothes J /feps You Oa/hty! Says EDNA HINES Registered Nurse 130 Only VETO Contains DURATEX, exclusive new safety ingredient! Veto is different from any other deodorant . . . Does not rot clothes. Safe for any normal skin. Stays moist in jar, never gritty, rubs in easily. Use doubly safe Veto regularly to guard daintiness —and to check perspiration. Stop underarm odor safely. DOUBLY PREFERRED! Registered Nurses who have tried Veto prefer it almost 2 to 1 over any other deoi dorant, according to r a nation-wide survey. APPROVED SAFE FOR FABRICS— Better Fabrics Bureau \ $ y ANY PHOTO ENLARGED Size 8 x 10 Inches pa aa 5? 3 for $1.25 on DOUBLE-WEIGHT PAPER Same price for full length or bust form, groups, landscapes, pet animals, etc., or enlargements of any part of group picture. Original returned with your enlargement. SEND NO MONEY negative or snapshot (any s enlarj doub _ postman 67c plus postage __ order and we pay postage. Take advantage of thi6 amazing offer now. Send your photos today. PROFESSIONAL ART STUDIOS IOO East Ohio Street Dept.l557-D Chicago (11), III, Noreen glamorizes, highlights and lusterizes all shades of hair with Abundant Color . . . Beautifies white and gray hair. Blends in the unwanted gray in mixed gray hair. NOREEN Colors are TEMPORARY. . . are intended to wash out at the next shampoo. 12,144,866 NOREEN Rinses were used last year. Ask for a NOREEN Rinse at your beauty salon or buy an 8-rinse carton at drug or dept, stores. ★ For trial in your own home, send lOc (to cover cost of processing your request) and sample rinses will be sent to you FREE: Name hair color, or send hair sample and state your hair color problem. We will select and send to you appropriate NOREEN shade, and advise solution of your particular hair color problem. NOREEN, Dept* E-2.P. O. Box 989, Denver 1, Colorado 14 GLAMOROUS .SHADES Bill Bendix makes a point for Bergen, (where’s Charlie McCarthy), Molly and Fibber McGee. MC was Jack Benny Dorothy Lamour and Bill Howard among guests to see Bergen’s huge television set — like the one at the White House Laughs by Hope. Bob put on a fun act, to amusement of guests, including Mrs. Hope. Bergen received a Lincoln car