Photoplay (Jan-Jun 1948)

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EXFEK/i ?WCE /<$ 77/E EEET / R. J. Reynolds Tobacco Company .Winston-Salem, N. C. Experience taught muttons the DIFFERENCES IN CIGARETTE QUALITY! YourT-Zone will tell you ... T -for Taste... T -for Throat.. ihats your proving ground -for any tiguefo. See if Camels don'f suif yourT-Zone V . « ioaT. Result: Many millions more people found that they liked Camels best. IT’S ONLY a memory now, the war cigarette shortage. But it was during that shortage that people found themselves comparing brands whether they intended to or not. And millions more people found that the rich, full flavor of Camel’s superb blend of choice tobaccos suited their Taste to a “T.” And that their Throats welcomed the kind of cool mildness Camels deliver. Thus the demand for Camels . . . always great . . . grew greater still ... so great that today more people are smoking Camels than ever before. But, no matter how great the demand, this you can be sure of: Camel quality is not to be tampered ivith. Only choice tobaccos, properly aged, and blended in the time-honored Camel way, are used in Camels. According to a recent Nationwide survey'. More Doctors smoke Camels tfian any ot/ier cigarette When three independent research organizations asked 113,597 doctors — What cigarette do you smoke, Doctor?— the brand named most was Camel!