Photoplay (Jan-Jun 1949)

★ ★ FAVORITE OF AMERICA'S "FIRST MILLION" MOVIE-GOERS FOR 36 YEARS ★ ★ ★ Don’t be Half-safe! by VALDA SHERMAN At the first blush of womanhood many mysterious changes take place in your body. For instance, the apocrine glands under your arms begin to secrete daily a type of perspiration you have never known before. This is closely related to physical development and causes an unpleasant odor on both your person and your clothes. There is nothing "wrong" with you. It’s just another sign you are now a woman, not a girl ... so now you must keep yourself safe with a truly effective underarm deodorant. Two dangers— Underarm odor is a real handicap at this romantic age, and the new cream deodorant Arrid is made especially to overcome this very difficulty. It kills this odor on contact in 2 seconds, then by antiseptic action prevents the formation of all odor for 48 hours and keeps you shower-bath fresh. It also stops perspiration and so protects against a second danger— perspiration stains. Since physical exertion, embarrassment and emotion can now cause apocrine glands to fairly gush perspiration, a dance, a date, an embarrassing remark may easily make you perspire and offend, or ruin a dress. All deodorants are not alike — so remember — no other deodorant tested stops perspira * tion and odor so completely yet so safely as new Arrid. Its safety has been proved by doctors. That’s why girls your age buy more Arrid than any other age group. In fact, more men and women everywhere use Arrid than any other deodorant. It’s antiseptic, used by 117,000 nurses. Intimate protection is needed— so protect yourself with this snowy, stainless cream that smooths on and disappears. This new Arrid, with the amazing new ingredient Creamogen, will not crystallize or dry out in the jar. The American Laundering Institute has awarded Arrid its Approval Seal— harmless to fabrics. Arrid is safe for the skin— non-irritating— can be used right after shaving. PHOTOPLAY Contents for January 9 1949 HIGHLIGHTS Second Chance to Win Photoplay’s Industry Engineered Dream House Diamonds and Diapers (Lana Turner) Louella O. Parsons Why I’m Not Afraid to Marry Wanda Hendrix Audie Murphy Easy to Love (Esther Williams) Ben Gage Muscles, Magnetism and Menace Dorothy Kilgallen I’m Hollywood’s Cinderella Joan Evans Moving Day Barbara Stanwyck Full House It Will Be a Grand New Year in Hollywood IF . . , Sheilah Graham Power’s Progress Elsa Maxwell Difficult — That’s Me Glenn Ford It’s Offi ce Party Time . . . . Kay Mulvey Hollywood Tour (Paramount c’n ’!os) Her Divided Heart (Betty Grab e) Angie Blue Focus on Fun Play Truth or Consequences with Ronald Reagan Ralph Edwards Star in Your Home Mitch Leisen ’49 Fashion Steps Edith Givynn Your Photoplay Photo-Plays (June Allyson — Fence Juniper) Photoplay Fashions 21 22 24 26 28 30 32 34 36 38 40 42 44 48 50 52 54 56 58 73 FEATURES IN COLOR Wanda Hendrix 25 Peter Lawford 29 Howard Duff 28 Barbara Stanwyck 32 Richard Widmark 28 Glenn Ford 41 Gregory Peck 28 Paramount Studios .... 44 Montgomery Clift 29 Betty Grable 48 Farley Granger 29 Dorothy Hart . 73 Doris Day 76 SPECIAL EVENTS Beauty Spots 63 Laughing Stock 65 Bendix and the Babe . . 82 Platter Patter ... .... 4 Brief Reviews . . 89 Readers Inc. 87 Casts of Current Pictures 91 Shadow Stage 16 Inside Stuff — Cal York 10 What Should I Do? 6 Cover: Esther Williams, star of “Take Me out to the Ball Game” Natural Color Portrait hy Paul Hesse Design by Otto Storch Fred R. Sanimis, Editorial Director Ruby Boyd, Managing Editor Alice Tiller, Assistant Editor Rena D. Firth, Assistant Editor Adele Whitely Fletcher, Editor E. Davenport, Executive Art Director Deli Hoffman, Associate Art Director Mary Jane Fulton, New York Beauty Editor Beverly Linet, Assistant Editor Ann Daggett, Hollywood Editor Frances Morrill, Hollywood Managing Editor Sara Hamilton, Associate Editor Ruth Waterbury, Contributing Editor Hymie Fink, Photographer Sterling Smith, Photographer Betty Jo Rice, Asst. Photographer Maxine Arnold, Contributing Editor Don't be half-safe. During this "age of romance” don’t let perspiration problems spoil your fun. Don’t be half-safe— be Arrid-safe! Use Arrid to be sure. Get Arrid now at your favorite drug counter — only 39f plus tax. (A dvertisement) ★ ★ Jr JANUARY, 1949 VOL. 34. NO. 2 PHOTOPLAY, published monthly by MACFADDEN PUBLICATIONS, Inc.. New York, N. Y. General Business, Editorial, and Advertising offices: 205 East 42nd Street, New York 17, N. Y. Hollywood-Beverly Hills Office: 321 S. Beverly Drive, Beverly Hills, California. O. J. Elder, President; Harold Wise, Executive Vice President; Herbert G. Drake, Vice President; Joseph Schultz, Vice President; Ernest V. Heyn, Vice President; Meyer Dworkin, Secretary and Treasurer; Edward F. Lethen, Advertising Manager: Charles O. Terwilliger, Jr., Eastern' Advertising Manager. Chicago Office: 221 North La Salle St., Leslie R. Gage, Mgr. San Francisco Office: 1613 Russ Building, Joseph M. Dooher, Mgr. Los Angeles Office. Suite 908, 649 South Olive St., George Weatherby, Mgr. Reentered as Second-Class matter, May 10, 1946, at the Post Office at New York, N. Y'., under the act of March 3, 1879. Subscription rates: U. S. and Possessions and Newfoundland $1.80 per year. Canada $3.00 per year. All other countries $4.00 per year. Price per copy, 15c in the United States, 25c in Canada. While Manuscripts, Photographs and Drawings are submitted at the owner’s risk, every effort will be made to return those found unavailable if accompanied by sufficient firstclass postage and explicit name and address. But we will not be responsible for any loss of such matter contributed. Contributors are especially advised to be sure to retain copies of their contributions, otherwise they are taking an unnecessary risk. Copyright 1948, by Macfadden Publications, Inc. All rights reserved under International Copyright Convention. All rights reserved under Pan-American Copyright Convention. Todos derechos reservados segun La Convencion Panamericana de Propiedad Literaria y Artistica. Title trademark registered in U. S. Patent Office. Member of Macfadden Women’s Group. All foreign editions handled through Macfadden Publications International Corp., 205 East 42nd Street, New York 17, N. Y. Carroll Rheinstrom, President; Douglas Lockhart, Vice-President, The contents of this magazine may not be reprinted either wholly or in par without permission. Printed in U. S. A. by Art Color Printing Co.. Dunellen, N. J.