Photoplay (Jan-Jun 1949)

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BE GENEROUS! Use lots and lots of luscious Pond’s Cold Cream. It gives you softer, thorough cleansing. \ou r face reveals your inner sell to others Keep your face lovely, glowing, alive so it sends a happy message of You to all who see you Your face is the only you that others actually see. It is revealing you — whether you know it or not — everywhere you go, every day of your life. Do help it then to show you happily — and with loveliness. You can. You should. Never be haphazard about the creamings that do so much to keep your skin softly, fastidiously clean. A rewarding "Outside-Inside” Face Treatment with Pond’s Cold Cream acts on both sides of your skin. From the Outside — the Pond’s Cold Cream softens and sweeps away surface dirt and make-up as you massage. From the Inside — every step of this treatment stimulates beauty-giving circulation. NOT ONE — BUT TWO Pond’s creamings. Yes — the '"Cream Rinse” with Pond’s does more for your skin. DO THIS — to w ake up the Loveliness in Your face Always at bedtime (and for your day face-cleansings, too) do this "OutsideInside” Face Treatment with Pond’s Cold Cream. This is the way: Hot Stimulation — splash face with hot water. Cream Cleanse — swirl Pond’s Cold Cream all over face. This softens and sweeps dirt and make-up from pore openings. Tissue off. Cream Rinse — swirl on a second creaming with Pond’s. This rinses off last traces of dirt, leaves skin immaculate. Tissue off. Cold Stimulation — a tonic cold water splash. Now — see your new face! It’s radiant! REMEMBER — It’s not vanity to show yourself at your best to others. When you look lovely it makes a happy difference in your own confidence. And it makes other people feel the world’s a nicer place when they see you. Beauty, distinction and a charming natural grace come out to meet you in her challenging face — a face you turn to look at again and again because you can’t help envying its loveliness. The Lady Daphne uses Pond’s to care for her beautiful complexion. "The finest face cream I know is Pond’s Cold Cream,” she says. P Pond’s — used by more women than any other face creams. Today — get this favorite big size of Pond’s Cold Cream. 67