Photoplay (Jan-Jun 1949)

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IN YOUR “T-ZONE”! Try Camels and test them as you smoke them. If, at any time, you are not convinced that Camels are the mildest cigarette you have ever smoked, return the package with the unused Camels and we will refund its full purchase price, plus postage. (Signed) R. J. Reynolds Tobacco Co. Winston-Salem, N. C. YES, make the Camel 30-day mildness test: Smoke Camels for 30 days . . . it’s revealing— and it’s fun to learn for yourself. Let YOUR OWN THROAT tell you the wonderful story of Camel’s cool, cool mildness. Let YOUR OWN TASTE tell you about the rich, full flavor of Camel’s choice tobaccos — so carefully aged and expertly blended. In a recent national test, hundreds ofv, men and women smoked Camels, and only • Camels, for thirty consecutive days — an average of 1 to 2 packs a day. Noted throat specialists examined the throats of these smokers every week (a total of 2470 examinations) and reported NO THROAT IRRITATION due to smoking CAMELS! According to a Nationwide survey: MORE DOCTORS SMOKE CAMELS THAN ANY OTHER CIGARETTE Doctors smoke for pleasure, too! And when three leading independent research organizations asked 113,597 doctors what cigarette they smoked, the brand named most was Carnet !