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FAVORITE OF AMERICA’S "FIRST MILLION" MOVIE-GOERS FOR 37 YEARS
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Don’t be Half-safe!
by
VAIDA SHERMAN
At the first blush of womanhood many mysterious changes take place in your body. For instance, the apocrine glands under your arms begin to secrete daily a type of perspiration you have never known before. This is closely related to physical development and causes an unpleasant odor on both your person and your clothes.
There is nothing "wrong" with you. It’s just another sign you are now a woman, not a girl ... so now you must keep yourself safe with a truly effective underarm deodorant.
Two dangers— Underarm odor is a real handicap at this romantic age, and the new cream deodorant Arrid is made especially to overcome this very difficulty. It kills this odor on contact in 2 seconds, then by antiseptic action prevents the formation of all odor for 48 hours and keeps you shower-bath fresh. It also stops perspiration and so protects against a second danger— perspiration stains. Since physical exertion, embarrassment and emotion can now cause apocrine glands to fairly gush perspiration, a dance, a date, an embarrassing remark may easily make you perspire and offend, or ruin a dress.
All deodorants are not alike — so remember —no other deodorant tested stops perspiration and odor so completely yet so safely as new Arrid. Its safety has been proved by doctors. That’s why girls your age buy more Arrid than any other age group. In fact, more men and women everywhere use Arrid than any other deodorant. It’s antiseptic, used by 117,000 nurses.
Intimate protection is needed— so protect yourself with this snowy, stainless cream that smooths on and disappears. Arrid, with the amazing new ingredient Creamogen, is guaranteed not to crystallize or dry out in the jar, or new jar free on return to Carter Products, Inc., 53 Park PL, N. Y. C. The American Laundering Institute has awarded Arrid its Approval Seal— harmless to fabrics. Arrid is safe for the skin— non-irritating— can be used right after shaving.
Don't be half-safe. During this ‘‘age of romance” don’t let perspiration problems spoil your fun. Don’t be half-safe— be Arrid-safe! Use Arrid to be sure. Get Arrid now at your favorite drug counter — only 394 plus tax.
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★ ★ ★ ★ ★
PHOTOPLAY
Contents for March , 1949
HIGHLIGHTS
Honoring Fred R. Sam mis
Announcing the Gold Medal Winners
He’s a Good Man to Have Around (Bob Hope) . . Dolores Hope
Return of the Torso Herb Howe
Liz Taylor Goes Home
Sunny Side Up (June Allyson) . Diane Scott
They’ve Had to Take It (Van Johnson) . Louella O. Parsons
Alias Bette Davis Michael Maury
Home Sweet Hollywood Elsa Maxwell
Belvedere’s Still Sitting Pretty
Midnight Supper Date Kay Mulvey
Subject to Change (Farley Granger) Maxine Arnold
Come and Get It ! Sheilah Graham
Palm-Tree Paradise
That Prize Pidgeon Greer Garson
This Is a Love Story (Jane Wyman, Lew Ayres) Ruth W aterbury
Honeymoon in Mexico, told in comics (Esther Williams)
Some Things for the Girls Edith Gwynn
Photoplay Fashions
31
32 38 40 42 44 46 48 50 52 54 56 58 60 62 64 66 68 83
FEATURES IN COLOR
Ingrid Bergman
37
Burt Lancaster
41
Errol Flynn
40
June Allvson
44
Cornel Wilde
40
Farley Granger
57
Lex Barker
40
Palm-Tree Paradise
60
Victor Mature .
41
Jane Wyman
64
Alan Ladd . .
41
Janet Leigh
83
Lizabeth Scott .
86
SPECIAL EVENTS
Dream House Developments
4
Laughing Stock . . .
81
Beauty Spots
95
Platter Patter
18
Brief Reviews
113
Readers Inc. . .
10
Casts of Current Pictures
116
Shadow Stage
20
Inside Stuff — Cal York
12
What Should I Do?
6
Cover: Bing Crosby, star of “Connecticut Yankee’’ Natural Color Portrait of Bing Crosby by Paul Hesse Portrait of Phillip, Lindsay, Gary, Dennis Crosby by Bud Fraker Design by Otto Storch
Fred R. Sammis, Editorial Director Ruby Boyd, Managing Editor Alice Tiller, Assistant Editor Rena D. Firth, Assistant Editor
Adele Whitely Fletcher, Editor E. Davenport, Executive Art Director Deli Hoffman, Associate Art Director Mary Jane Fulton, New York Beauty Editor
Beverly Linet, Assistant Editor
Ann Daggett, Hollywood Editor Frances Morrin, Hollywood Managing Editor Sara Hamilton, Associate Editor Ruth Waterbury, Contributing Editor
Hymie Fink, Photographer Sterling Smith, Photographer Betty Jo Rice, Asst. Photographer Maxine Arnold. Contributing Editor
MARCH, 1949 VOL. 34. NO. 4
PHOTOPLAY, published monthly by MACFADDEN PUBLICATIONS, Inc., New York, N. Y. General Business, Editorial, and Advertising offices: 205 East 42nd Street, New York 17, N. Y. Hollywood-Beverly Hills Office: 321 S. Beverly Drive, Beverly Hills, California. O. J. Elder, President; Harold Wise, Executive Vice President; Herbert G. Drake, Vice President; Joseph Schultz, Vice President; Ernest V. Heyn, Vice President; Meyer Dworkin, Secretary and Treasurer; Edward F. Lethen, Advertising Manager; Charles O. Terwilliger, .Jr., Eastern Advertising Manager. Chicago office, 221 North La Salle St., Leslie R. Gage, Mgr. San Francisco Office: 1613 Russ Building, Joseph M. Dooher, Mgr. Los Angeles Office, Suite 908, 649 South Olive St., George Weatherby, Mgr. Reentered as Second-Class matter. May 10, 1946, at the Post Office at New York, N. Y., under the Act of March 3, 1879. Subscription rates: U. S. and Possessions and New Foundland $1.80 per year. Canada $3.00 per year. All other countries $4.00 per year. Price per copy, 15c in the United States, 25c in Canada. While Manuscripts, Photographs and Drawings a^e submitted at the owner’s risk, every effort will be made to return those found unavailable if accompanied by sufficient first-class postage and explicit name and address. But we will not be responsible for any loss of such matter contributed. Contributors are especially advised to be sure to retain copies of their contributions, otherwise they are taking an unnecessary risk. Copyright 1949, by Macfadden Publications, Inc. All rights reserved under International Copyright Convention. All rights reserved under Pan-American Copyright Convention. Todos derechos reservados segun La Convencion Panamericana de FTopiedad Literaria y Artistica. Title trademark registered in U. S. Patent Office.
Member of Macfadden Women’s Group.
All foreign editions handled through Macfadden Publications International Corp., 205 East 42nd Street, New York 17, N. Y. Carroll Rheinstrom, President; Douglas Lockhart, Vice President.
The contents of this magazine may not be reprinted either wholly or in part without permission.
Printed in U. S. A. by Art Color Printing Co., Dunellen, N. J.
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