Photoplay (Jan-Jun 1949)

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THESE are the times for proving that you, the people, know what you want. You ignore the experts, the prophets, the dopesters and the salesmen who tell you what you should want. Through Photoplay’s nationwide election — conducted by Audience Research, Inc., in every city and town in the United States, with every age and income group, both men and women, young and old, with frequent and infrequent movie-goers, you have made your personal choices. You have elected your King and Queen of Hollywood. You have ignored the dope sheets and picked your favorite movie. America’s Most Popular Stars And you have selected your favorite stars and movies, influenced by nothing except the fact that you, yourself, like them. As your representative, Photoplay awards its Gold Medal for 1948 to the top three: For Actor of the Year — for the fifth time — Bing Crosby. For Actress of the Year — for the third time — Ingrid Bergman. For Picture of the Year — “Sitting Pretty.” You’re not surprised by this. But the experts should be. They say that a movie star to maintain his popularity should have at least three pictures a year. Bing had just one — “Emperor Waltz.” And look at Bergman. She didn’t have a single new picture in 1947. In Wrnm/imm Bing Crosby, 5-time winner, holds his place in Cold Medal race Picture of the Year: “Sitting Pretty,” with Maureen highest in public rating. It will be given on Lux ■yTHE GOLD P 32