Photoplay (Jan-Jun 1949)

Page scan 000261 from Photoplay

Record Details:

Title:
Photoplay
Date:
Jan-Jun 1949
Publisher:
New York, MacFadden Publications, Inc.
Volume:
Photoplay (Jan-Jun 1949)
Leaf #:
000261
Language:
English
Collection:
Early Cinema, Fan Magazines, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
The leading Hollywood fan magazine of the 1920s and 1930s. Photoplay offered readers portraits of their favorite movie stars and stories about their personal lives. The magazine played an important promotional function for the Hollywood industry, but its editors and reviewers could also be highly critical of Hollywood. Beginning in 1921, Photoplay bestowed its annual 'Medal of Honor' for the film readers voted as the best of the year. -- Eric Hoyt, 2011.
Date Added:
May 15, 2025
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ANYONE perusing the movie ads must have noted that since Lana Turner went away the male torso has been getting a play. Burt Lancaster set off the tournament of torsos. When Burt appeared in the advertisements with his forty-one-inch chest displayed, he gave such a boost to the box office that every studio in Hollywood commenced jerking shirts. The Greeks placed the male physique on a pedestal. Sculptors glorified the athlete as Ziegfeld did the Follies femmes. In the age of chivalry Man, possibly weary of adulation, got down and gallantly placed Woman on the pedestal. Now it appears that she is just as gallantly hoisting him back. Cecil B. De Mille, whose bathtubs used to brim with female pulchritude, has switched around. Victor Mature is stripped for Samson, while Delilah, in the lush form of Hedy Lamarr, is dressed to the nines. Wizard De Mille always could ( Continued on page 93) Burt Lancaster: Left NYU in acrobat tights to join a circus, putting him in fine shape for Hollywood Fink-Smith Victor Mature: He’s got what it takes to look like Samson in “Samson and Delilah,” before Delilah turns barber Alan Ladd : He holds seniority among torso boys — has been practically shirtless from the day he was born a star! 0 ? *» N S'