Photoplay (Jan-Jun 1950)

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PLATTET PRESENTS THE “FIGURE OF THE A slim, supple, vital figure that only Playtex gives with such freedom Radical changes in feminine fashions within the average American adult’s memory have been changes in foundations even more than in fashions. The girdle that has helped bring about the most recent revolution in silhouette is the sensational PLAYTEX. Made of tree-grown latex, it combines amazing figure-slimming power with complete comfort and freedom of action. Without a single seam, stitch or bone, PLAYTEX fits invisibly under the narrowest fashions— smooths the line from waist to hips to thighs with its all-way action-stretch. For your fashion of the 1950’s— have the figure of the 1950’s— a slim, young PLAYTEX figure. 1Q1r figure was no I3IU figure at all. Straight up-and-down boned corset and loose clothes gave a potatosack effect. 1Q9R fiSure was straight, uncorseted. boyish. Its “tubular” lines were unflattering to many women. 1Q91 saw a chang" 1901 ing figure. Rigidly girdled, biasskirted fashions were more feminine, but hardly exciting. 1Q4.7 featured the I famous “New Look!’ Its full-skirted, padded-hipped fashions helped to conceal figure-faults. PLAYTEX GIVES YOU THE SLIMNESS-WITH-FREEDOM SO IMPORTANT TO YOUR 1950 FIGURE JACQUES FATH, world-renowned designer of fashions, expresses the “Fashion of the 1950’s” in this dress designed exclusively for the American collection of Joseph Halpert. GIRDLE OF THE 1950’s is PLAYTEX — at all department stores and specialty shops, coast to coast. In slim, silvery tube: Blossom Pink, Heavenly Blue, Gardenia White; extra small, small, medium, large. PLAYTEX LIVING PANTY GIRDLE $3.50 PLAYTEX LIVING PANTY GIRDLE PLAYTEX LIVING PANTY GIRDLE $3.50 PLAYTEX LIVING PANTY GIRDLE with garters $3.95 PLAYTEX LIVING GARTER GIRDLE $3.95 Extra Large playtex living CARTER GIRDLE $4.95 HEARD ABOUT PINK-ICE? It’s the newest of the playtex Girdles — light, smooth, cool and fresh as a daisy, it actually “breathes” with you ... in slim, shimmering pink tubes . . . $3.95 to $4.95. INTERNATIONAL LATEX CORPORATION Playtex Park © 1950 Dover Del. P 13