Photoplay (Jan-Jun 1950)

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LILLY DACHE, famous designer: “To have this slim figure of the 1950’s, you have only to wear playtex — the invisible girdle.” 1 i FOR THE NEW “FIGURE OF THE 1950’s Biggest fashion news in a decade is the “Figure of the 1950’s,” a slim, young, supple figure that has designers reaching for their pencils and sketchbooks in joy. Well aware that such fashion starts with a woman’s figure, U. S. designers are quick to give credit to the sensational PLAYTEX Girdle. For playtex gives the feeling of freedom, the fluid lines, the young, vital silhouette that is the “Figure of the 1950’s.” Made of tree-grown liquid latex —PLAYTEX combines figure-slimming power with comfort and free dom of action. Without a single seam, stitch, or bone, it smooths out your figure, gives you supple, young lines. PLAYTEX fits invisibly— even under the most clinging clothes. And it washes in ten seconds, pats dry with a towel! EMPHASIZING FREEDOM AND FLUID LINES, PLAYTEX SLIMS YOUR SILHOUETTE, GIVES YOU THE “FIGURE OF THE 1950's." GIRDLE OF THE 1950’s is the Invisible playtex Living Girdle. At all modern corset and notion departments and specialty shops everywhere. In these fashion colors: Blossom Pink, Heavenly Blue, Gardenia White. ; . . in SLIM silvery tubes PLAYTEX LIVING®GIRDLE..$3.50 to $3.95 (Extra-large size slightly higher) . Buy according to your own waist and 'hip measurements: extra-small, small, medium, large and extra-large. HEARD ABOUT PINK-ICE? Newest of playtex Girdles— light as a snowflake, fresh as a daisy, actually “breathes” with you ... in slim, shimmering, pink tubes . . . $3.95 to $4.95 INTERNATIONAL LATEX CORP'N. Playtex Park ©1950 Dover Del. P 13