Photoplay (Jan-Jun 1950)

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Lucille and Lois Barnes of Los Angeles. The Toni Twin says, “Toni always gives me a wave that’s soft and naturallooking.” Can you tell which is the Toni Twin? See answer below. Hair styles in this picture by Don Rito, famous Hollywood hair stylist. W hich Twin has the Toni ? Toni looks as lovely as a %2Cf permanent —feels as soft as naturally curly hair Now — any day, any time — for only one dollar you can get a wave that’s caressablv soft — like naturally curly hair . . . and guaranteed to look just as lovely, last just as long as a beauty shop permanent costing $20. ^Including shampoo and set.) What's Toni's secret? It’s the lotion. Toni waving lotion is an exclusive creme formula developed through years of research. This gentle-action formula was especially created to give you a wave that’s free of harsh frizziness — a wave that feels and behaves like naturally curly hair. But remember, only with Toni Home Permanent do you get this superb waving lotion. Wonderful results — again and again! What better proof of Toni quality! Toni is the only permanent that has given over 67 million lovely, long-lasting waves. Some women have used Toni ten times or more and say their waves are always soft, natural-looking, easy to manage. Letters of praise come from women with every type of hair — even gray, bleached and baby-fine hair. So whether you are buying your first Toni Home Permanent or your tenth, you can be sure of getting a wave that looks as lovely as the finest beauty shop permanent — feels as soft as naturally curly hair. Lois, the twin on the right, has the Toni. P.S. For complete hair care get Toni Creme Shampoo and Toni Creme Rinse, too. “I’m not a twin, but I am 'a Toni fan," says Carol Maurer, student at Northwestern University. “Tom is the only permanent that seems to be just right for my baby-fine hair . . . never leaves it frizzy, but always soft and natural-looking." TDNf SPIN CURLERS twice as easy twice as fast All plastic. No rubber bands. They grip the hair . . . spin up the curls . . . and lock with a flick of the finger. Available in combination with Toni Refill . . . only $2.29