Photoplay (Jan-Jun 1950)

Keep your WHOLE mouth WHOLESOME ! Play safe — keep mouth and breath more wholesome, sweeter, cleaner halfway dental care. Use doubly -effective Ipana care* for healthier — by guarding against tooth decay and gum troubles both. Never risk teeth, healthier gums — better protection for your whole mouth! Fight tooth decay and gum troubles Both ! Only one leading tooth paste is designed to do both — provide double protection* To enjoy a healthier, more wholesome mouth — you must fight tooth decay, of course. But, dentists warn, don’t stop there — fight gum troubles, too! For unhealthy gums cause more tooth losses than decay. . . and, along with unhealthy teeth, breed unpleasant breath. So guard against BOTH— tooth decay and gum troubles — with doubly -protective, doubly-effective Ipana care. No other dentifrice has proved more effective than Ipana in fighting tooth decay. For every time you use Ipana, you help remove the sticky coating that traps decay bacteria. And no other leading tooth paste is specially designed to stimulate gum circulation—promote healthier gums. Get this double protection — keep your whole mouth “Ipana wholesome.” You’ll enjoy that refreshing Ipana flavor, too. *Here's doubly-effective Ipana care 1 . Between regular visits to your dentist, brush all tooth surfaces with Ipana at least twice a day. 2. Then massage gums the way your dentist advises. Ipana’s unique formula reduces tooth decay, promotes healthier gums — helps keep your ivhole mouth wholesome. Get a tube of Ipana Tooth Paste today. NEW/ Big economy size Ipana saves you up to 23<t Healthier teeth , healthier gums IPANA lor Both ! 1