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perspiration
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THE ORIGINAL
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PHOTOPLAY
Contents for April , 1950
lUGHWAGRTS
Movies Cost Too Much Fred R. Sammis
Babies — Hollywood’s Most Expensive Luxury Elsa Maxwell
On Easter I Remember Ann Blyth
Divorce Is a Private Affair (Kirk Douglas) Louella O. Parsons
Photoplay Presents The New Hollywood Diet
I Took the Hollywood Diet Evelyn Keyes
The Basic Seven Foods Diet Janette Carlsen
Hollywood Reduction Line Anita Colby
Photoplay Sneak Previews “In a Lonely Place” ...
That’s Sex, Girls Howard Duff
The Aid of the Party Kay Mulvey
These Precious Things . . . (Alan Ladd) Pauline Swanson
Dangerous Curves Ahead ! Sheilah Graham
Hobby House . Hans Dreier
Through Hollywood Doorways
Katie’s Hep! (Katharine Hepburn) Ann MacGregor
The Rustle of Spring Edith Gwynn
Your Photoplay Photo-Plays
(A Joan Crawford Adventure Told in Comics) Photoplay Fashions
31
32 34 36 38 42 44 46 48 50 52 54 56 58 60 62 64 67
83
FEATURES fiV COLOR
Ann Blyth 35 Evelyn Keyes
Joan Caulfield 38 Howard Duff
Anne Baxter 38 Alan and Sue Ladd
Esther Williams 39 Cyd Charisse
Arlene Dahl 39 Joanne Dru
Barbara Stanwyck 86
42
51
54
58
83
SPECiAE EVENTS
Brief Reviews
Casts of Current Pictures 26
Disarming Dryad ^
Inside Stuff — Cal York 8
Laughing Stock 17
Readers Inc. 24
Shadow Stage 28
What Should I Do? 4
Cover; Janet Leigh, M-G-M star appearing in RKO s Natural Color Portrait by Don Ornitz Design by Otto Storch Montage by Dirone Photographers
‘Jet Pilot”
Fred R. Sammis, Editorial Director Adele Whitely Fletcher, Editor
Ruby Boyd, Managing Editor Rena D. Firth, Assistant Editor
Alice Tiller, Assistant Editor Beverly Linet, Assistant Editor
Edmond Davenport, Art Director Anita Colby, Beauty Editor
Esther Foley, Home Service Director
Ann Daggett, Hollywood Editor Hymie fink. Photographer
Frances Morrin, Hollywood Managing Editor Sterling Smith, Photographer
Betty Mills, Hollywood Assistant Editor Betty Jo Rice, Asst. Photographer
Ruth Waterbury, Contributing Editor Maxine Arnold, Contributing Editor
Sara Hamilton, Associate Editor
APRIL, 1950
PHOTOPLAY PUBLISHED MONTHLY by Macfadden Publlcations. Inc., New York, N. Y.. average net paid circulation 1,212,726 for 0 months ending June 30. 1949.
EXECUTIVE, ADVERTISING AND ^ D I R I A L OF F I C ES at
205 East 42nd Street, New York, N. ,Y. Editorial branch office: 321 South Beverly Drive, Beverly Hills, Calif. O. J. Elder, President; Harold Wise. Executive Vice Hnrhort c Drukp Ernest V. Hey ii, and James L. hlitchell, Vic® Presidents; ’Meyer Dworkin, Secretary and Treasurer. Advertising offices also in Boston, Chicago, San Francisco*
SUBSCR IPtTon^RATES: si. 80 one year. U. S. and Possessions. Canada S3. 00 per year. $4.00 per year for all other
MANUSCRIPTS. DRAWINGS. AND PHOTOGRAPHS should be accompanied by addressed envelope and return postage and
Member of The True
VOL. 37. NO. 4
will be carefully considered, but publisher cannot be responsible for loss or injury. . oHnna
FOREIGN editions handled through Macfadden Publications • Corp, 205 East 42nd Street, New York 17, 1 Rheinstrom, President; Douglas Lockhart,
Re-entered <3ast Second Class Matter, May 10, 1946, at the Post Office at New York. N. Y.. under the Act of March 3, 1879 Authorized as second class mail, P. O. Dept, utwwa, Ont’ Canada. Copyright 1950, by Macfadden Publications,
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International N. Y. Carroll Vice President.
Convention,
rechos reservados segun La Conversion Panamericana de Propiedad Literaria y Artistica. .Title trade* mark registered in U. S. Patent Office. Printed in U. S. a. by Art Color Printing Company.
by Art Story Women's Group