Photoplay (Jan-Jun 1950)

The New Hollywood Diet (Continued from page 38) because a star cannot work. It was then that Photoplay, in order to determine how it is possible to diet safely, turned to one of the highest authorities in the land, the famous Johns Hopkins Hospital in Baltimore. Through our valued reporter, Llewellyn Miller, we presented the Johns Hopkins Hospital with a list of the questions most frequently asked about dieting and reducing. Their straight-to-the point answers, we believe, will be of vital interest to those who contemplate reducing. Also from Janette Carlsen, Dietitian in Charge, we received a basic seven-day diet, including all the foods a normal person requires to operate at the maximum of health and energy. Hollywood received our report from Johns Hopkins first with avid interest and then with enthusiasm. On the preceding pages, in addition to the questions and answers and the Carlsen basic diet, you will find the basic diet modified for reducing purposes. To read about the results, turn to Evelyn Keyes’s story of how, on this new diet, she both lost weight and increased her energy . . . Also, Photoplay brings you exercises by Hollywood’s physical directors which will tone up fatty tissues broken down by dieting and reduce measurements . . . hints from Hollywood’s dress designers on how to camouflage body faults . . . invaluable advice from Hollywood’s make-up experts on ways of using various kinds of make-up to bring your face its greatest loveliness . . . It is with pleasure and, I think, justifiable pride that the editors of Photoplay dedicate this April issue to your new beauty. Adele Whitely Fletcher, Editor YOUR CHANCE TO GO TO HOLLYWOOD . . . with your fare and expenses paid — both ways! In the May issue, Photoplay presents an exciting new contest — and the prizes are worth trying for: Round-trip tickets by railroad or bus; a complete travel wardrobe; a luxurious set of luggage. In addition— you'll want to read Photoplay's complete guide to Hollywood . . . telling you where to go, where to stay, where to dine, things to see, stores to shop, plus nearby vacation spots. Illustrated with beautiful color pictures. It's your chance of a vacation lifetime! In the May issue, on sale April 12 ifyweMf/£EXPLA//V7VMS sm&Umji BUT, B/U,TH/S WAS TO B£ OUR QU/ET EUEN/NG AT BOMB/ KJ THERE$ A WOMANLY OFFENSE-GREATER THAN BOW OPOR OR BAP BREATff/ More than ever before in her life, a young wife must realize how important it is to always put zonite in her fountain syringe for hygiene (keeping clean internally), for charm and health — after her periods; that it’s difficult for germs to get a foothold when hygiene is practiced. And she must constantly be on guard against an offense greater than body odor or bad breath — an odor she may not detect herself but is so apparent to other people. That’s why well-informed women depend on ZONITE. NO OTHER LIQUID ANTISEPTIC-GERMICIDE TESTED FOR THIS PURPOSE IS SO POWERFUL YET SAFE TO TISSUES AS ZONITE. A Modern Miracle! A woman no longer has to use dangerous products, overstrong solutions of which may gradually cause serious damage. Nor will she rely on weak homemade solutions — none of which has the remarkable deodorizing and germicidal action of zonite. Developed by a famous surgeon and scientist — this zonite principle is powerfully EFFECTIVE yet POSITIVELY NONpoisonous, non-irritating. You can use it as directed as often as you want without the slightest risk of injury. Gives both Internal and External Hygienic Protection from Odor zonite deodorizes not by just “masking"— it actually destroys, dissolves and removes odor-causing waste substances. Use zonite and be assured you won’t offend. And zonite has such a soothing effect and promptly helps relieve any itching or burning, zonite gives daily external hygienic protection, too, leaving you with such a refreshed dainty feeling — knowing that you will not offend. Available at any drugstore. NO OTHER TYPE LIQUID ANTISEPTIC-GERMICIDE TESTED FOR THE DOUCHE IS SO POWERFUL YET SAFE TO TISSUES i 1 950 Z.P.C. fe FOR NEWER emimne •Offer good only in the U. S. tygriene FREE! NEW! For amazing enlightening new Booklet containing frank discussion of intimate physical facts, recently published — mail this coupon to Zonite Products Corp., Dept. PP-40, 100 Park Avenue, New York 17. N. Y.* State. P 99