Photoplay (Jan-Jun 1950)

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Comtesse de la Begassiere, French Resistance heroine, like so jnany Frenchwomen, makes Evening in Paris a lovely part of her lite. She completes the effect of her lovely clothes with Evening in Paris, applying it at the tips of her ears, at her temples, curve of arms, wrists and neckline, letting the warmth of her skin float its loveliness about her. Suzy Solidor sings and entertains in her Paris nightclub, Club de I’Opera. Her long-lasting Evening in Paris Lipstick goes on smoothly, evenly, matches her complexion and her fashions. Final touch — Evening in Paris Perfume where there is a pulse to keep the fragrance warm, alive! Comtesse Yves de Saint Seine, connoisseur of art, lavishes her body with stimulating Evening in Paris Eau de Cologne after her bath. Frequently, she bathes her wrists, throat and temples with its fragrance. Even on the warmest days, Evening in Paris Eau de Cologne keeps her refreshed, cool ! Evening in Paris Perfume, $ 12.50 to 7 Si Eau de Cologne, $1.50 to 05 i Face Powder, in 8 shades, $1.00 All prices plus tax Madame Edouard Prat, popular member of Paris society, chooses her delicately scented Evening in Paris Face Powder to compliment her clear, fair skin, but varies the smooth, clinging shades for day and evening— so easy to do with such a choice of flattering colors. It ’s the largest-selling fragrance in France! P 33