Photoplay (Jan-Jun 1950)

founder himself on indescribably delicious Danish pastry. Write to Mr. Lynn Gillham, P. O. Box 487, Solvang, California, for descriptive folders and reservations. Rates, which include sumptuous meals, begin at $13.50 per day, per person, and also include all the recreation listed above. Another dude ranch is Apple Valley Inn. It lies near Victorville (which is about 110 miles east of Los Angeles) on a clearly marked highway. Three years ago Apple Valley (named for the trees which once grew throughout this area), consisted of three weary houses on the main highway. Today, there are more than 200 desert homes and a modern trading post which includes everything from a soda fountain to a western toggery shop. Apple Valley is a yearround resort because of its altitude: Two thousand feet above sea level. Even in July there is a constant vagrant breeze. The center of Apple Valley is the informal yet luxurious Apple Valley Inn. Like Alisal, it is built on the individual unit basis, with the community centering about the dining hall, the recreation room, and the swimming pool. Tennis, golf, and riding are also available, of course. Rates begin at $13.50 per person, per day, including meals. For reservations write to 510 West 6th Street, Los Angeles, or phone TRinity 3671. IF the desert lures you, California is spotted with beautiful oases, including Palm Springs, which is approximately 120 miles south and east of Los Angeles. Spring, autumn and winter are considered the best times to visit Palm Springs, but the summer months have some advantages. Rates are much lower and accommodations are easier to obtain. There are those hardy Hollywood souls who prefer the desert offseason. The days are intensely hot but it’s a dry heat, far easier to take than the humidity in the east and south. But the evenings are always cool. The town was built around the Desert Inn, but accommodations in this hotel are booked from season to season, so aside from the summer months it is not easy to become a guest. However, there are scores of new, handsome hotels and motels available if one seeks shelter early in the day. Many of the motels are built around a swimming pool, so that community life centers, lazily, about this area. Overnight prices range from the minor to the extremely luxurious. In the morning, it is pleasant to have breakfast on the terrace of the Village Coffee Shop. As sunset nears, the town turns out to have dinner at The Doll’s House (the best pressed duck in the world), or at the Saddle & Sirloin (noted for its western decor featuring cattle brands), or at The Dunes (a motion picture favorite), or at the Chi-Chi (largest restaurant in town). There is a knack to dressing for Palm Springs. In the morning, the knowing tourist will wear a blouse and shorts, or a halter top covered lightly by a cotton bolero, and pedal pushers. When strolling along the streets in the forenoon, it is correct to wear cool, simple resort cottons. In the evening the organdy strapless bodice and full ballerina skirt come into their own. The two great clubs, The Racquet Club and The Tennis Club, are private, but the enterprising tourist can usually secure a guest card to one or the other from the manager of his hotel. The Shadow Mountain Club, about twenty miles south of Palm Springs, is also private, but guests of the Firecliff Lodge are accorded guest privileges. The huge pool at Shadow Mountain, and the glass-walled dining room offer a regal taste of desert living. fitif/ STYLED FOR THE STARS Winsome one-some. Tempting Two-some. GALE STORM starring in THE UNITED ARTISTS PICTURE “THE WHIPPED" Photography by RECTOR & MAXWELL Slip into any Modern-aire strapless and you'll never be alone neath the sun or the stars. Colorful ! Custom-cut! Styled in Hollywood! Modern-aire Beachwear makes you the “fitting image" of Gale Storm, Barbara Britton and other glamorous stars who like the strapless security of Modern aire's built-in bra. Best of all, Modern-aire is pinmoney priced. A complete summer wardrobe costs you only a few dollars with "Modern-aire Matchmates" — full circle skirts, cabana coats and bolero jackets. Sizes 10-18 — about $1 0.95. Aee VOGUE AND SEVENTEEN for other Modern-aire styles At Fine Stores Throughout America — Atlanta — J. P. Allen / Dallas — Neiman-Marcus * Los Angeles — Bullock’s; also Pasadena, Palm Springs, Westwood < Milwaukee — The Boston Store < Minneapolis —The Doyton Co. New Orleans — Palais Royale * Philadelphia — Gimbels * Pittsburgh — Joseph Horne Co. Washington — Woodward & Lothrop For Nome of Store Nearest You OF HOLLYWOOD, INC. 1112 Sentous Street Los Angeles, California