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FAVORITE OF AMERICA'S "FIRST MILLION" MOVIE-GOERS FOR 38 YEARS
There goes perspiration !
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JULES MONTENIER, INC., Chicago
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ORIGINAL
SPRAY DEODORANT
PHOTOPLAY
Contents for June, 1950
HIGHLIGHTS
June Is for Romance Fred R. Sammis
I Call It Scandalous! Elsa Maxwell
Song for a Bride (Elizabeth Taylor) Catherine Haydon Jacobs
Elizabeth’s Love Story Louclla O. Parsons
Here Comes the Bride
How June Haver Overcame Heartache Ida Zeitlin
Me . . . and Boys Joan Evans
Hollywood s Greatest Love Story Ruth W aterbury
Photoplay Sneak Previews “Sunset Boulevard”
That s Hollywood for You Sidney Skolsky
The Crosby Myth Rob Thomas
Showers . . . Followed by a Wedding Kay Mulvey
Hollywood’s Most Amusing Love Stories Sheilah Graham
Weekend Round-Up (John Derek)
Happy Day (Doris Day) Herb Howe
Summer Sorcery Edith Gwynn
Keep It Secret (Betty Garrett) Anita Colby
We Saved Our Marriage Donald O'Connor
Cinderella Rena firth
Your Photoplay Photo-Plays . .
(A Shelley Winters Adventure Told in Comics) Photoplay Fashions
33
34 36 38 40 42 44 46 48 50 52 54 56 58 60 62 64 66 68 70
79
FEATURES IN COLOR
Elizabeth Taylor ami
Conrad Hilton Jr.
Pat Neal Jeanne Crain
Jane Wyman
Ava Gardner
Janet Leigh
Joan Evans
Bing Crosby
Ann Blyth
SPECIAL EVENTS
Brief Reviews
Casts of Current Pictures Hope — for the Innocents . Inside Stuff — Cal York
Farley Granger 56
37 Howard Duif 56
40 Olivia de Havilland 57
40 Hedy Lamarr 57
40 Jennifer Jones 57
41 Betty Hutton 57
41 Doris Day 60
44 Elizabeth Taylor and
53 Marjorie Dillon 79
82
21 Laughing Stock 17
30 Readers Inc. T 18
85 Shadow Stage 24
10 What Should I Do? 4
Cover: Elizabeth Taylor, star of “Father of the Bride” Wedding dress designed by Helen Rose Natural Color Portrait by Virgil Apger
Design by
Fred R. Sammis, Editorial Director Ruby Boyd, Managing Editor Alice Tiller, Assistant Editor Edmond Davenport, Art Director
Esther Foley, i
Otto Storch
Adele Whitely Fletcher, Editor Rena D. Firth, Assistant Editor Beverly Linet, Assistant Editor Anita Colby, Beauty Editor ome Service Director
Ann Daggett, Hollywood Editor Hymie Fink, Photographer
Frances Morrin, Hollywood Managing Editor Sterling Smith, Photographer
Betty Mills, Hollywood Assistant Editor Betty Jo Rice, Asst. Photographer
Ruth Waterbury, Contributing Editor Maxine Arnold, Contributing Editor
Kay Mulvey, Entertainment Editor
JUNE, 1950
PHOTOPLAY PUBLISHED MONTHLY by Macfadden Publics, tlons, Inc., New York, N, Y., average net paid circulation 1,212,726 for 6 months ending June 30, 1949.
EXECUTIVE, ADVERTISING AND EDITORIAL OFFICES at
205 East 42nd Street, New York, N. Y. Editorial branch office: 321 South Beverly Drive, Beverly Hills, Calif. O. J. Elder, President; Harold Wise, Executive Vice President; Herbert G. Drake, Ernest V. Heyn, and James L. Mitchell, Vic© Presidents; Meyer Dworkin, Secretary and Treasurer. Advertising offices also in Boston, Chicago, San Francisco, and Los Angeles.
SUBSCRIPTION R/ ,
sions, Canada $3.00 per year. $4.< countries.
MANUSCRIPTS. DRAWINGS. AND PHOTOGRAPHS should be accompanied by addressed envelope and return postage and
VOL. 37, NO. 6
will be carefully considered, but publisher cannot be responsible for loss or injury.
FOREIGN editions handled through Macfadden Publications International Corp., 205 East 42nd Street, New York 17, N. Y. Carroll Rheinstrom, President; Douglas Lockhart. Vice President.
Re-entered as Second Class Matter, May 10, 1946, at the Post Office at New York, N. Y., under the Act of March 3, 1879. Authorized as second class mail, P. O. Dept. Ottawa, Ont., Canada. Copyright 1950. by Macfadden Publications, Inc. All rights reserved under International Copyright Convention. All rights reserved under Pan-American Copy* right Convention. Todos derechos reservados segun La Con* vencion Panamericana de Propiedad Literaria y Artistica. Title trademark registered in U. S. Patent Office. Printed in U. S. A. by Art Color Printing Company.
Member of The Trtf© Story Women's Group