Photoplay (Jan-Jun 1950)

p WON’T RIDE UP. TWIST OR STRAIN AT SEAMS WASHES BEAUTIFULLY \m At all leading stores fe MOVIE STAR INC. J 159 Madison Ave., N Y. You’ll look lovely tonight thanks to your Sea Siren is the Swim Cap that really keeps your hair dry. Dive lrom the high board, surlace dive all you like. Sea Siren is a real swim-time companion. And you'll look lovely all day while you wear this high-styled water millinery. There are colors to match or complement every swim suit, and a new white cap that makes your suntan three lull shades more bewitching. Be a Sea Siren — Buy a Sea Siren Pretty Products, Inc. Coshocton, Ohio He hates prying interviews and small talk. But if a reporter will fire plain, direct questions. Bing will deliver plain, direct answers. He seldoms ducks a query, mainly because interviewers are conditioned in advance not to ask anything too personal. Asked recently if he had any theory about publicity, Bing replied, “Naw, I’m just too lazy to worry about it.” Is he lazy? Most people think so. Says Bob Hope, “I’ll tell you how lazy Bing is. If he made his own picture, he’d show himself looking through a knothole in the first scene. The rest of the picture would be what he saw!” Bing’s easygoing manner makes him seem lazy. But would a lazy man make two or three pictures a year, conduct his own production company, appear on radio shows, record more songs than any other star, and engage in a dozen or more business ventures? He gives his impression of laziness because he likes to do things the easy way. He wants to live as normal a life as he can, despite back-breaking duties. So he avoids, as much as he can, all the boring details of being a star. He seeks shortcuts, too; as, for instance, his air show. He disliked the nagging weekly deadline of a radio program. When tape recording was introduced after the war, he decided he wanted to record his show at his own convenience. His network, NBC, was horrified; it allowed only “live” shows. So Bing carted his troupe over to ABC. Now, a sizable percentage of the big programs are transcribed on all the networks. Such time-savings allow Bing to get away from the whirl of the entertainment world. He spends many evenings at home, studying movies, television shows and records of songs and radio programs. He also spends as much time as possible with his sons. He’s a stern father and a strict disciplinarian. A photographer once asked to take some pictures of the boys on the ranch. “Okay,” said Bing. The photographer got his pictures, during a halfhour of the boys’ lunch period. The boys’ maternal grandfather thought they were worked too hard. Bing’s answer, “No harder than I worked at their age.” He makes a determined effort to assure that his four sons will grow up as normal American kids. Once, he was alarmed when the principal of their school in “entertaining . . . inspiring . . . comforting” This is the way one listener to “My True Story” Radio Program described it recently. And thousands of women all over the country echo her words. “My True Story” presents a complete, true-to-life drama each morning, Monday through Friday, that could be about you or people you know. Prepared in cooperation with the editors of True Story Magazine, these real stories about real people are a fascinating study of life. TUNE IN “my true story” AMERICAN BROADCASTING STATIONS foctt *7&e (%ncife — CANASTA Amaze your friends with your knowledge of this exciting new game that’s sweeping the country. Get the most comprehensive and easy-to-understand book on the subject GOREN'S CANASTA UP-TO-DATE Only 35c Published by PERMABOOKS On Newsstands Now Other great PERMABOOKS titles : * 'paoo’Ute ‘7/eside * "T/CedctcUcctt^ curd “Tftef. Sfae*u?t6. Ask for PERMABOOKS Today Your Best Book Buy for 35c ★ ★ ★FREE!!! Do you want a REAL PHOTOGRAPH of your FAVORITE MOVIE STAR? Just send 15c for handling and mailing and receive direct from Hollywood a lovely photo and our beautifully illustrated catalog listing hundreds of STARS. ALSO ASK for COLORED BROCHURE describing most unusual OFFER ever made to movie fans. LIMITED SUPPLY OF ABOVE— WRITE TODAY! * HOLLYWOOD STARS * 4633 Hollywood Blvd., Box 9865 Montgomery Clift Dept, y-1, Hollywood 27, California Don't mistake eczema for the stubborn, ugly embarrassing scaly skin disease Psoriasis. Apply non-staining Dermoil. Thousands do for scaly spots on body or scalp. Grateful users often after years of suffering, report the scales have gone, the red patches gradually disappeared and they enjoyed the thrill of a clear skin . . again. Dermoil is used by many doctors and is backed by a positive agreement to give definite benefit in 2 weeks or money is refunded without question. Send 10c (stamps or coin) for generous trial bottle to make our famous One spot Test.” Test it yourself. Results may surprise you. Write today for your test bottle. Caution: Use only as directed. Print name plainly. Don’t delay. Sold by Li Stores and other leading Druggists. Box 3925, Strathmoor Station, Dept. y. Don’t delay. Sold by Liggett and Walgreen Drug other leading Druggists. LAKE LABORATORIES# Jtrathmoor Station, Dept. 3804, Detroit 27, Mien. 93