Photoplay (Jan-Jun 1951)

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NO RINSING FOR ME/ LOOK HOW DAZZUNG CLEAN TIDE got My wash WITHOUT RINSING/ a YES, (ALWAYS RINSE -ano my TIDE wash is ALWAys so SWEET AND CLEAN ! wash Y°'*r ' :f+iestc'0S''ss fvVm eV clothes ,ut tin5 5> . SoaP-^f bright aah . Clothes hr beauttf^ • A°dTidb fahtlCS" a««as vashat o rinse Miiciiet/er vJay you wash — Tide gives yoiL WHITE, BRIGHT, DA22UN6 CLEAN CLOTHES.* Yes, Tide lets you wash whichever way you prefer . . . and does a better washing job than any soap you can name! Tide, unlike soap, forms no sticky, dulling soap film. And Tide actually dissolves dirt out of the clothes . . . holds dirt suspended in the sudsy water! Wring out the clothes — dirt goes, too! And you hang up the kind of bright, clean wash that makes neighbors look twice! Try it and see! Get Procter & Gamble’s Tide today — there’s nothing like it ! V'"Todi£> c[cMmjS SO wlu iju C*vw\ c|jL0av (U ( iksLy n CL p/ULM/vC^ SvVUj iLaskdP^ ! says Mrs. Carrie Marshall, Brooklyn, N. Y. “Every washday I feel like saying a big thank you . . . ’cause the way Tide gets clothes so white and clean is just like getting a present! Then I have to say another thank you on ironing day, for Tide-washed clothes dry so sweetsmelling ... so soft and Huffy . . . just right for ironing!”