Photoplay (Jan-Jun 1951)

! BARTHOLOMEW HOUSE, Inc. Dept. P-251 I 205 c. 42nd St., New York IT, N. Y. I Send me MAGIC COOK BOOK. When postman de| livers book, I will pay him $2.98, plus a few pennies I postage. Then if after reading it for 5 days I decide I that I do not wish to keep it. I will return it to you i and my $2.98 will be refunded immediately. NAME Please Print STREET CITY STATE □ Cheek here if you prefer to send $2.98 with this coupon and we will pay postage — same return privilege of course. quickly than an alcoholic beverage would. The air-conditioning in some clubs would cause a sinus reaction and a raw throat, and the stale air in others would dull your eyes and slow your reflexes for days. Your problems would be commensurate with your success — tremendous. First of all, the money problems which had been playful puppies during the phase of your career described in last month’s issue, would now have become full grown wolves. Because of the present day tax structure, no one who depends upon himself as a source of income gets rich. Audiences throughout the world would be thunderstruck if they knew how many successful people are thousands upon thousands of dollars in debt to the government for back income taxes. Barbara Stanwyck was enormously flattered when she was offered a long-term radio program which would have paid her $75,000 in one year. After consulting with her business manager, she sadly refused the offer because it would have advanced her into a high tax bracket, and once in that bracket it would have cost her over $100,000 to take in the aforementioned $75,000. Sounds crazy, but who said the tax structure was sane? SOMETIMES the people at the top of the heap would like to ask for a little financial consideration themselves. They discover, and quickly, that if the owner of a famous face appears in a small shop and asks the price of a garment, there is often no price tag. The salesgirl says the coat or dress just came in, hasn’t been marked yet, and how much is it, Mr. Shrdle? Mr. Shrdle says he will look it up. Eventually he returns and quotes an astronomical figure. This attitude, repeated by the butcher, baker, and candlestick maker, gives stars a poor impression of the world. The question of tipping is another wearisome one. Joe Doakes can tip the parking lot attendant twenty-five cents with a clear conscience. A celebrity had better give with the dollar bill, or he acquires a reputation for being a slow man to part with cabbage. The demands for charity are enormous. The average citizen is privileged to contribute to those charities in which he is personally interested. The celebrity must contribute to every drive started. If you had become a person of world renown, you would have learned that you must carry insurance at least twice as heavy and four times as comprehensive as that carried by the average citizen. You would have learned that you could never loan your car to anyone. If it should be in even a minor smash-up, you would be sued, and sued for plenty. And so your dog would have to be insured, your children would have to be insured; your servants, your swimming pool would have to be insured. In addition to these (and many more) personal problems, the arrived star has serious career dilemmas. One of the greatest is this: When a youngster first starts the long climb to fame, • everyone pulls for him. The technicians in the studios give a little extra care to the coaching, the make-up, the wardrobe and the photographing of the neophyte. The publicity department is delighted to have “fresh copy” to offer newspaper and magazine reporters. The advertising departmen is overjoyed at sight of a new face. In brief, all the trends are upward. But, after a star has arrived and has held a prominent place for a long period Next Month — GOLD MEDAL AWARDS ISSUE This giant 500 page book contains more than exciting recipes. It is a complete storehouse of cooking information. It brings you important facts on nutrition . . . special sick room diets . . . suggestions on cooking for two . . . new ways to use package mixes . . . rules for table setting and service . . . and numerous other kitchen aids. In addition to its many other remarkable features, this book is packed with moneysaving ideas. It shows you how to get top nutritional value out of every dollar you spend on food. Here, also, are new ways to prepare low-cost dishes — also, simple ways to make inexpensive cuts of meat appetizing and attractive. Get this remarkable book at once and thrill your family and your friends with your new found culinary skill. Send No Money Send no money. Just mail coupon. Upon delivery, pay postman $2.98, plus postage. Money back if not delighted. Act now. Now there is no need to serve your family the same old tiresome dishes day after day. For, with the aid of the new Magic Cook Book, you can put sparkle and variety into every meal. And you needn’t strain your budget either. The Magic Cook Book is different from the usual cook book. Its luscious recipes were gathered from every section of the country by the Food Editors of True Story Magazine. The result is the most thrilling collection of mouth-watering dishes you could ever hope for. Even Beginners Can Cook Taste-Tingling Dishes Now, from this selection of over 1500 exciting recipes you can serve your family a tremendous variety of palate-stirring dishes. And as the recipes in this unusual cook book are described in the step-bystep style, you just can’t go wrong when you follow these easy instructions. Even beginners can prepare scrumptious meals — at the very first attempt. PARTIAL CONTENTS Sections on : Cookies desserts • frostings cakes • pies • meats fish • sauces • poultry salads • eggs • and cheese dishes • beverages • breads • fruits charts and cooking tables • serving • canning • menus • Illustrated • Washable cover. $2.98 at bookstores or from publisher **U{ too* STOP cooking the same old HUMDRUM MEALS 88