Photoplay (Jan-Jun 1951)

Record Details:

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■educed germs (i) PnBiimococcus TiHie £uept0C0CCUS SECONDARY INVADERS are dans, (3) Micrococcus uFriedlander s fc— Among coccus hemolyticus, Gargle Listerine AntisepticQu/cfr/ attacks infection directly, safely HATEVEE ELSE YOU DO, Call on Listerine Antiseptic at the first ign of a sniffle or scratchy throat, ts effectiveness and its safety are a natter of record. This prompt precaution, taken early nd often, may nip colds or sore hroats due to colds in the bud, or essen their severity, once started. That is because Listerine Antiseptic ;oes directly to the seat of the trouble . . threatening bacteria, called Secrndary Invaders, growing on mouth and throat surfaces. Listerine kills them by millions . . . attacks them before they attack you . . . helps keep them from invading the tissue to cause miserable cold symptoms. Listerine Antiseptic is no Johnnycome-lately in the field of cold therapy . . . no strong miracle drug that promises overnight results. A twelveyear period of clinical testing showed fewer colds, and generally milder colds, for its twice-a-day users than for those who did not gargle. And Listerine Antiseptic is absolutely safe . . . even for children . No dangerous side-effects. No drowsiness. No blurred vision. No dizziness. Because Listerine Antiseptic does not enter the blood stream. It works only externally . . . directly attacks germs that cause so much of a cold’s misery. So, at the first sign of trouble, it’s Listerine Antiseptic . . . Quick! Lambert Pharmacal Co., St. Louis, Mo. r 1