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Only COLGATE DENTAL CREAM
HAS PROVED SO COMPLETELY IT
STOPS BAD BREATH*!
^SCIENTIFIC TESTS PROVE THAT IN 7 OUT OF 10 CASES, COLGATE’S INSTANTLY STOPS BAD BREATH THAT ORIGINATES IN THE MOUTH!
For “all day” protection, brush your teeth right after eating with Colgate Dental Cream. Some toothpastes and powders claim to sweeten breath. But only Colgate’s has such complete proof it stops bad breath.*
* * V'W ' " • ' 1.
Colgate’s wonderful wake-up flavor is the favorite of men, women and children from coast to coast. Nationwide tests of leading toothpastes prove that Colgate’s is preferred for flavor over all other brands tested!
Yes, science has proved that brushing teeth right after eating with Colgate Dental Cream stops tooth decay best! The Colgate way is the most thoroughly proved and accepted home method of oral hygiene known today!
No Other Toothpaste or Powder OF ANY KIND WHATSOEVER Offers Such Conclusive Proof!
Bet PURE. WHITE. SAFE COLGATE* Today!
FAVORITE OF AMERICA’S "FIRST MILLION" MOVIE GOERS FOR 40 YEARS
PHOTOPLAY
CONTENTS
MARCH, 1952
HIGHLIGHTS
Photoplay’s Gold Medal Award Winners for 1951
In the Name of Love (Mario Lanza) Ida Zeitlin
Life Is for Living (Doris Day) Ruth W aterbury
Mr. and Mrs. Darling (Photoplay Pin Lip #12— The Champions)
Fredda Dudley
Show Your Colors Vicky Riley
Hollywood’s Mystery Girl (Jean Peters) Hedda Hopper
Second Chance to Win Photoplay’s Scholarship Contest Katherine Pedell
Without Their Women Men Are Lonely Elsa Maxwell
Her Heart Is Showing Again (Lana Turner) Wynn Roberts
W olf Calls Edith Gwynn
English with a French Accent (Claudette Colbert) Lyle Wheeler
33
39
42
46
48
50
52
56
58
60
62
It’s Only Make Believe — Sometimes..
64
Photoplay Fashions
66
If You Want to Be Charming.
73
FEATURES
IN COLOR
Tony Curtis
. . 40
Eleanor Parker
49
June Haver
. . 41
Kirk Douglas
60
Doris Day
.. 43
Marlon Brando
60
Marge and Gower Champion. .
.. 46
Farley Granger .
61
Mona Freeman
./ 48
Scott Brady
61
Barbara Stanwyck
. . 48
Steve Cochran
61
Elizabeth Taylor
. . 48
Claudette Colbert
63
Corinne Calvet
. . 49
Cyd Charisse
66
SPECIAL
EVENTS
Brief Reviews
.. 11
Readers Inc
20
Casts of Current Pictures
.. 8
Shadow Stage — Sara Hamilton . . .
24
First Anniversary
. . 12
That’s Hollywood for You—
Hollywood Party Line —
Sidney Skolsky
16
Edith Gwynn
.. 17
What Hollywood’s Whispering
Impertinent Interview —
About— P. S. Lowe
18
Mike Connollv
.. 23
What Should I Do?
Inside Stuff — Cal York
.. 14
Claudette Colbert
4
Laughing Stock—
Your Photoplay Photoplays
104
Erskine Johnson
... 9
Cover: Doris Day, star of “The Big League”
Miss Day’s Sweater by Diane Hand Knits Natural Color Portrait by Engstead
Adele Whitely Fletcher, Editor
Ruby Boyd, Managing Editor Edmund Davenport, Art Director
Rena Firth, Assistant Editor Beverly Linet, Editorial Assistant
Esther Foley, Home Service Director
Fred R. Sammis, Editor-in-Chiej
Fashions
Shirley Petlgrue, Editor Jacqueline Dempsey, Fashion Coordinator
Jacqueline Neben, Promotion Director
Lyle Rooks, Hollywood Editor Hvmie Fink, Staff Photographer
Frances Morrin, Hollywood Managing Editor Betty Jo Rice, Asst. Photographer Ruth Waterbury, Contributing Editor Maxine Arnold, Contributing Editor
Cal York News Edited by Jerry Asher
MARCH. 1952
PHOTOPLAY PUBLISHED MONTHLY by Macfadden Publications, Inc., New York, N. Y., average net paid circulation 1.200,163 for 6 months ending June 30, 1950. EXECUTIVE, ADVERTISING AND EDITORIAL OFFICES
at 205 East 42nd Street, New York 17, N. Y. Editorial Branch office. 321 South Beverly Drive, Beverly Hills, Calif. Harold A. Wise, President; David N. Laux, Fred R. Sammis and S. N. Himmelman, Vice Presidents; Meyer Dworkin. Secretary and Treasurer. Advertising offices also in Boston, Chicago, San Francisco and Los Angeles. SUBSCRIPTION RATES: $2.00 one year, U. S. and Possessions. Canada, $2.50 per year. $4.06 per year all
ClfANGE0 iOF^DDRESS: 6 weeks’ notice essential. When possible, please furnish stencil -impression address from a recent issue. Address change can be made only if we have your old. as well as your new address. Write to Photoplay. Macfadden Publications, Inc., 205 East 42nd Street. New York 17. N. Y.
Member of The True
VOL. 41, NO. 3
MANUSCRIPTS, DRAWINGS AND PHOTOGRAPHS should
be accompanied by addressed envelope and return postage and will be carefully considered, but publisher cannot be responsible for loss or injury.
FOREIGN editions handled through Macfadden Publications International Corn., 205 East 42nd Street, New York 17, N. Y. Irving S. Manheimer, President; Douglas Lockhart, Vice President.
Re-entered as Second Class Matter, May 10, 1946, at the Post Office at New York, N. Y., under the Act of March 3, 1879. Authorized as Second Class mail, P.O. Dept.. Ottawa, Ont. . Canada. Copyright 1952 by Macfadden Publications, Inc. All rights reserved under International Copyright Convention. All rights reserved under Pan-American Copyright Convention. Todos derechos reservados segun La Convencion Panamericana de Propiedad Literaria y Artistica. Title trademark registered in U. S. Patent Office. Printed in U. S. 4 by Art Color Printing Comnan Story Women’s Group