Photoplay (Jan-Jun 1952)

family, he might have a chance of breaking even one day. But he gives so much to so many people. One Christmas he gave away five cars as presents. I heard him tell a member of his crowded entourage — “Go down to the barber shop, find out the name of that manicurist who’s leaving on her vacation tomorrow ... I want her to have the best rawhide luggage you can buy.” The four pieces came to $900. “That’s just what I wanted,” said Frankie. This, for a girl whose name he didn’t even know! Only Mickey Rooney has spent so prodigiously for the ladies — and this includes his three wives. I’m told that each mating cost the Mick $100,000. The birds and the bees do it cheaper. Wife number two, Betty Jane Rase, invested her hundred grand in a string of motels managed by her mother. She’s doing fine. I’ve never asked Ava what she did with hers. I hope she socked it away. She may need it with Frankie. Martha Vickers is taking hers at the rate of $2,000 a month, with $10,000 in cash for a down payment on a house. Mickey received $75,000 for his Bob Hope picture. He gets $100,000 for three pictures from Columbia. But to save him from his mania for spending, the studio pays him at the rate of $1,000 a week over six years. I use the word “mania” advisedly. At one time Mickey had ten cars in his garage, and a hangar housing a $35,000 airplane! There was a car for his butler and one for the nurse! His favorite piece of literature is The Racing Form. He’s trying hard to cut down on the horses. But not long ago, I saw him place a $400 bet on each of the eight races in one afternoon. That adds up to an expensive three hours. Even a millionaire would pause. And with the astronomical income taxes of today Hollywood stars are a long way from joining the millionaire fraternity. MARIO LANZA’S intake for 1951 touched the million and a half mark. For nine months of RCA recordings Mario received a check for $401,000. In addition to his income from movies and radio and concert tours, he owns a tungsten mine, a ball-bearing works and a song-publishing company. He won’t have to borrow to pay his income tax this year. But his over-all fortune easily could be stunted on the present regime of spending. Mario, generous to a fault, recently bought his wife Betty an $18,000 silver-blue mink coat. Betty has only to open her mouth to ask for something, and it’s hers. Last week, for instance, Mario came home with two love birds — a mere $400 — chicken feed. Mario also was willing to spend $250,000 for the Arthur Lyons home on Sunset Boulevard. But he was spared the $125,000 a year maintenance cost of this place when Betty spoke up and said it was silly, because Mario plans to spend six months of each year away from Hollywood, giving concert tours in this hemisphere and in Europe. Mario’s a good son and a good friend. With his first bonus, he bought a $25,000 house for his parents. He gave ex-Marine Dale Goodman $20,000 to start a chicken farm in Oregon. His trainer, Terry Robinson, was gifted with a Chevrolet convertible. For himself, 29-year-old Mario likes expensive clothes, rare gold watches — he has one $1,500 watch intricately inserted inside a $20 gold piece. And cuff-links of precious stones. He loves people and likes to entertain. The house in Beverly Hills is crowded from morning until night. Mario has a good business manager, and I assume the latter is socking away a dollar for every dollar Mario spends with such joyful fortissimo. No one knows for sure how much Martin and Lewis are making. But the young Tie quess work' OltlMj mu (only two minutes’ reading time may end all vour confusion) For a number of years there has been great confusion as to just what to use for internal feminine cleanliness. 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