Photoplay (Jan-Jun 1952)

ollywood stars acclaim etiquette book Elsa Maxwell Elsa Maxwell, the famous hostess to world celebrities, is being showered with praise by Hollywood stars for her splendid etiquette book. In Hollywood they are calling it the most useful and entertaining book on the subject ever written. Once you get your copy of this remarkable book you, too, will join the stars of Hollywood in your praise of this fascinating guide to good manners. A Social Education Elsa Maxwell’s new book is different from the usual dry-as-dust etiquette volume. It’s gay! It’s up-to-date! It’s just chockfull of the type of information that you can put to immediate use. It brings you a thorough social education that will enable you to live a richer, happier life. Here are the answers to all your everyday etiquette problems. By following the advice contained in this book you know exactly how to conduct yourself on every occasion. Here you find important suggestions on good manners in restaurants — in church — in the theatre — on the street — and when you travel. Engagements and Weddings In this book Elsa Maxwell covers every phase of engagements and weddings. The bride-to-be, as well as the father of the bride, will find the exact information they want in the fresh approach of this book. Here is everything you need to know about invitations, announcements, the wedding dress, the attendants, the reception, etc. The bride who follows the suggestions contained in this up-to-date book need have no wedding fears. She will be radiant in the knowledge that her wedding is correct in every detail. Proper Introductions One of the most important phases of good manners is knowing exactly how to introduce people — and how to respond to introductions. Yet the uninformed always fail on this point of etiquette. Don’t embarrass your friends — let Elsa Maxwell tell you all the proper methods of introductions. Table Manners Correct table manners are a must for every person. You just can’t afford to offend your host or hostess by an ignorance of proper table manners. Be sure of yourself at all times by following the latest rules of good manners as contained in this truly helpful book. Good manners are important — they open doors to successful achievements — and the most encouraging thing about good manners is that anyone can possess them. Glance at the partial table of contents listed below and note how thoroughly Elsa Maxwell covers this subject in her marvelous new book. You owe it to yourself to have the helpful information contained in Elsa Maxwell’s Etiquette Book. Get your copy — at once. “Elsa Maxwell’s blueprint for correct social usage as revealed in the pages of her fine book are an inspiration to all who enjoy gracious living.” Joan Crawford “After reading Elsa Maxwell’s gay, entertaining book on etiquette it is easy to understand why she is universally popular as a hostess and as a friend.” Doris Day “Here at last is a down-toearth book on etiquette that is as breezy and easy-to-read as it is practical.” Gordon MacRae “I loved Miss Maxwell’s book, so interesting and not just a dry list of do’s and don’ts. It’s delightful, too, to look through a work on etiquette which is styled as modernly as our life today. And I agree with her 100% that good manners are one of the greatest personal assets anyone can possess.” Jeanne Crain “Elsa Maxwell’s new book is painless. That’s the news for anyone who wants the lowdown on etiquette but wants it interesting. I like it. It’s useful. And, it’s good reading.” Dan Dailey “Gay, exciting, amusing . . . those are the words for my favorite kind of movie . . . and those are the ones for Miss Maxwell’s book. She’s lived an interesting life— and it jumps out at you so briskly from her pages! You’ll never find such lively reading anywhere on what’s right to do when and where.” Mitzi Gaynor Qu-l t ftultLiiheci Paper-bound Edition $1.00 Cloth-bound Edition $2.50 At all bookstores or direct from publisher GET THE ANSWERS TO THESE ETIQUETTE PROBLEMS— NOW ENGAGEMENTS — Chaperons. When He Proposes, The Engagement Ring, Proper Gifts to a Fiance, The Announcement, Etiquette following the Announcement, Showers. WEDDINGS— Time and Place, Invitations, Wedding Announcements, Second Marriages, Acceptance and Regrets, Who Pays for What, Wedding Presents, The Wedding Dress, Bridesmaids’ Dresses, What the Groom Wears, The Best Man and Ushers. The Trousseau. The Bridesmaids’ Luncheon, The Wedding Rehearsal. Wedding Pictures, Going to the Church, The Best Man, The Receiving Line, The Bride’s Table, The Parents’ Table, Reception. Refreshments. Wed ding Breakfast, Cocktail or Tea Party, Buffet Supper, Dinner, The Toast. The Home Wedding . INTRODUCTIONS — Introducing Relatives, When You Introduce Yourself, Group Introductions, Proper Responses to Introductions, Hand-Shaking, Who Stands — and When, Gloves. Doffing the Hat. Saying Goodbye, MANNERS IN PUBLIC PLACES — Greetings on the Street, Doors, In Transit, Taxicabs, The Theatre, In Church, Restaurants. VISITING CARDS AND THEIR USE —Size, Names and Titles, The Mr. and Mrs. Card, The Foldover Card, The Message Card. Leaving a Visiting Card. INVITATIONS — Formal Invitations. Telephone Invitations Informal Notes of Invitations and Answers, Withdrawing an Invitation. PARTIES — The Tea Party, Cocktail Parties. Buffets, Breakfast, Brunch. Luncheon, Table Settings, Dinner, Bridge and Canasta. Children’s Parties. TABLE MANNERS— Eating Certain Foods, Which Fork to Use. The Napkin. LETTERS— The Bread and Butter Letter, Thank You Letters. Letters of Condolence. WHEN DEATH OCCURS— Arrangements, Flowers, A Church Funeral, The Funeral at Home. Burial. Mourning. TRAVELLING—Trains, Airplanes. Ships, Passports, Hotels, Tips. WHAT SHALL I WEAR — Clothes for Men and Women. Gifts — Children’s Manners. BARTHOLOMEW HOUSE, INC., Dept. P-552 205 E. 42nd St., New York 17, N. Y. Send me postpaid a copy of ELSA MAXWELL’S ETIQUETTE BOOK in the edition checked below. I enclose $ □ Cloth-bound Edition S2.50 Q Paper-bound Edition SI. 00 NAME Please Print STREET CITY STATE P 27 ,kHi