Photoplay (Jan-Jun 1953)

I was afraid of my own shadow . . . now I am the most popular woman in town Are you shy . . . timid . . . afraid to meet and talk with people? If so, here’s good news for you! For Elsa Maxwell, the famous hostess to world celebrities, has written a book packed solid with ways to develop poise and self-confidence. This wonderful book entitled, Elsa Maxwell’s Etiquette Book contains the answers to all your everyday social problems. By following the suggestions given in this book you know exactly how' to conduct yourself on every occasion. Once you are completely familiar with the rules of good manners you immediately lose your shyness— and you become your true, radiant self. Win New Respect IVin new esteem and respect from your friends — men and women alike. Take less than five minutes a day. Read one chapter in this helpful etiquette book in your spare time. In a very short period you will find yourself with more self-confidence than you ever dreamed you would have. You will experience the wonderful feeling of being looked up to and admired. Gone will be all your doubts and fears. You will be living in a new, wonderful world. You will never fear your own shadow again! Go Places — With Good Manners Good manners are one of the greatest personal assets you can possess. Good jobs, new friends, romance, and the chance to influence people can be won with good manners. Ladies and gentlemen are always welcome . . . anywhere. And the most encouraging thing about good manners is that anyone can possess them. A Gay, Entertaining Book Elsa Maxwell’s new book is different from the usual dry-as-dust etiquette volume. It’s gay! It’s up-to-date! It’s just chockfull of the type of information you can put to immediate use. It brings you a thorough social education, that will enable you to live a richer, happier life. Here in clear, straightforward language are the answers to all your everyday etiquette problems. Here you find important suggestions on good manners in restaurants— in church — in the theatre — on the street — and when you travel. In this book Elsa Maxwell covers every phase of engagements and weddings. Herc^ is everything you need to know about invitations, gifts, the wedding dress, the attendants, the reception, etc. The bride who follows the suggestions contained in this up-to-date book need have no wedding fears. She will be radiant in the knowledge that her wedding is correct in every detail. Only $1.00 The price of this book that puts at ease no matter where you are — and opens the door to achievement and success — costs only $1.00. And we pay the postage! Take advantage of this truly remarkable bargain. Mail coupon below for your book — TODAY. • Praised by These Famous Hollywood Stars • “Elsa Maxwell’s blueprint for correct social usage as I'evealed in the pages of her fine book, are an inspiration to all who enjoy gracious living.” Joan Crawford “After reading Elsa Maxwell’s gay, entertaining book on etiquette it is easy to understand why she is universally popular as a hostess and as a friend.” Doris Day "Here at last is a down-toearth book on etiquette that is as breezy and easy to-read as it is practical.” Gordon MacRae “I loved Miss Maxwell's book, so interesting and not just a dry list of do’s and don’ts. It’s delightful, too. to look through a work on etiquette which is styled as modernly as our life today. And I agree with her 100% that good manners are one of the greatest personal assets anyone can possess.” Jeanne Crain “Elsa Maxwell’s new book is painless. That’s the news for anyone who wants the lowdown on etiquette but wants it interesting. I like it. It’s useful. And, it’s good reading.” Dan Dailey “Gay, exciting, amusing . . . those are the words for my favorite kind of movie . . . and those are the ones for Miss Maxwell’s book. She's lived an interesting life— and it jumps out at you so briskly from her pages! ifou’ll never find such lively reading anywhere on what’s right to do when and where.” Mitzi Gaynor BARTHOLOMEW HOUSE, INC., Dept. WG-153 205 E. 42nd St.. New York 17, N. Y. Send me postpaid a copy of ELSA MAXWELL'S ETIQUETTE BOOK. I enclose $1.00. NAME Please Print STREET CITY STATE I P 15