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AT THE FIRST SYMPTOM OF A COLO OR SORE THROAT
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o,her "secondary in;
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be quickly reduced Listerine Antisep '
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LISTERINE ANTISEPTIC
It Can Help Head Off Trouble or Lessen Its Severity
Yes, used thoroughly and often, Listerine Antiseptic can actually help head off a cold or sore throat due to a cold, or lessen their severity.
It fights infections as an infection should be fought . . . with quick, germ-hilling action.
Listerine Antiseptic reaches way hack on throat surfaces to kill millions of germs, including those called “secondary invaders Qscc panel below). These are the very bacteria that often arc responsible for so much of a cold’s misery when they stage a mass invasion of the body through throat tissues. Listerine Antiseptic attacks them on these surfaces before they attack you.
Remember that tests made over a 12-year period showed that regular twicc-a-day users of Listerine had fewer colds and generally milder ones than non-users: and fewer sore throats.
So, at the first symptom of a cold — a sneeze, cough or throat tickle gargle with Listerine Antiseptic. It has helped thousands . . . why not you? Lambert Pharmacal Company Division of The Lambert Compan}^, St. Louis 6,
Missouri.
And to be
about Halitosis (bad breath)
Use LISTERINE ANTISEPTIC ... no matter what else you do
Do you know why Listerine Antiseptic is better? Because the most common cause of Halitosis is germs . . . that’s right, germs start the fermentation of proteins always present in your mouth.
Listerine kills germs that cause that fermentation . . . kills them by the millions. Brushing your teeth doesn’t give you this antiseptic protection. Chlorophyll, chewing gums don’t kill germs. Listerine does.
That’s why Listerine stops Halitosis instantly . . . and usually for hours. That's why Listerine Antiseptic averaged four times better than the leading chlorophyll products it was tested against.
So, if you want really effective protection against Halitosis ... no matter what else you may use . . . use an antiseptic . . . Listerine Antiseptic, the most widely used antiseptic in the world.
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