Photoplay (Jan-Jun 1954)

SKIN SPECIALIST DEMONSTRATES HOW TO Rinse Away Your Blackheads By CLAIRE HOFFMAN A leading skin doctor today showed an audience of men, women and skin-troubled teen-agers how to clean oily skin and shrink their enlarged pores with a 10-minute home medical treatment he has perfected. Then to the amazement of young and old, he demonstrated how you may rinse away externally caused blackheads, and dry up whiteheads and adolescent pimply skin eruptions! Before our very eyes the doctor selected a 36-year-o!d woman with typically oily skin. This woman had blackheads around her nose. Enlarged pores and wtiiteheads visible to the naked eye. To this woman’s face, the doctor applied a cream. Within moments it firmed into a plastic-like mask. Next he sprinkled h6r face with water, and handed her an ordinary washcloth to rinse the cream from her skin. To her utter astonishment, clinging to the washcloth, were not only grimy black streaks of dirt . . . but sever^ blackheads and pus formations which had marred her beauty for years. As we stared at the washcloth in disbelief, the doctor’s assistant turned to us and said: “You have just seen what looks like a miracle. Yet, what has just been done for this woman’s skin, you can do at home just as easily. But to understand how this medical formula acts to help clear skin troubles you must first knock out of your head some silly notions most people have about their complexions.” The Truth About Cosmetics Has it ever occurred to you that you lavish more care on your face than any other part of your body . . . yet isn’t that where you find the most offensive looking pimples, blackheads, blemishes and enlarged pores? So what do you do about it? Nine out of 10 women simply don’t or won’t understand that if they have oily skin, blackheads, pimples or enlarged pores, they may not only have a cosmetic problem . . . but a medical problem as well. Now why is this so? Shocking as it seems, if nature gave you either a normal or oily skin, your face is always dirty! Why? Because 24 hours a day your face is always exposed to soot, smoke, factory dirt, car exhaust, coal dust, noxious fumes and other germ-laden dirt that pours into the air. It clings to the natural oils on your skin. Your pores become choked and clogged. Your natural oils are stopped up and harden into blackheads or pimples. They try to push out, forcing your pores to open wider and wider. Once this condition starts (especially during adolescence, when glandular disturbances make your skin extra oily) the condition usually grows worse and worse as you grow older. And when this happens . . . isn’t it obvious that it may become impossible to correct unless you start to change your complexion care immediately! Do This for a Clearer Skin If you want to rid your face of ugly blackheads, enlarged pores and externally caused skin eruptions, these are the three things you must do: First, you must soften the hardened filth and oils that may have accumulated in your pore openings, not only for days but for months! Second, you must remove that filth (but don’t squeeze it out. Squeezing only forces part of the pus deeper into your skin and spreads the infection!) And third, you must try to tighten your skin with shrinking and antiseptic agents, not only for beauty, but to guard you against re-infection! And unless you are prepared to do all three things it’s likely you will go on wasting your time and your money the rest of your life looking for “miracle cures!” What Happens When You Apply This Doctor’s S-Way formula First, to prepare your skin for treatment, we are going to soften and loosen the buried filth cemented into your pores. The scientific pore cleanser which is part one of this famous skin doctor’s treatment is unlike any other cleanser you have ever used in your life, regardless of how much you can afford to pay. And here is how you can prove it on your skin. Apply the doctor’s scientific pore cleanser. Tissue it off! Now, look at the tissue! When you see the dirt and filth pouring out on that tissue . . . when you see the infectious filth and indescribable wastes that may have been causing your skin eruptions since adolescence . . . then and only then will you begin to understand why you need a drastic change in complexion care. 2) The second part of your doctor’s treatment is a medical cream designed to get at those ugly blackheads, whiteheads and externally caused pimples which cause you so much misery. Apply it to your face with your fingertips as you would any cream. A little thicker around the “danger area” . . . mainly around the nose, lips, eyes and cheeks. The first 3 or 4 minutes you will feel a strong stimulation. This is the massaging action of the medical ingredients going to work on your skin. Your face wUI feel hot and cold. You will like it. Your face will feel refreshed. It is like a massage without irritation bringing fresh, purifying blood to your face to draw off the poisonous wastes in your skin. After 3 or 4 minutes this hot and cold action goes away and a wonderful relaxation of all your tense, overworked facial muscles sets In. Your pulse tends to slow down and you are so relaxed you feel a great tendency to fall asleep. In another moment, you will feel your skin getting tighter and tighter. What is happening is this. A wonderful medical absorbing agent doctors call ARGILLA is drying on your skin. It is turning the cream on your face Into a firm, plastic-like mask. You get a pleasant drawing feeling, a relaxing feeling, there is a corrective action, there is an astringent action and an antiseptic action. You feel the ARGILLA drawing on the pus-heads. Everything it touches it draws into Itself, including the hardened oils, the dirt, the waste matter, the fatty acids, whatever filth is buried in the pores, including some of the blackhead materials, perspiration and poisons given off by the skin. After 10 minutes rinse the mask away. Hot or cold water makes no difference. It dissolves in a second. Your skin feels clean, refreshed, sparkling, smoother! Like velvet! But wait . . . you haven’t finished your first treatment yet! Now Apply Step 3 of Your Treatment . . . the Astringent This is not merely a perfumed alcohol that tickles your skin for a few seconds. It’s medicated. It penetrates into your pore openings. Kills bacteria lurking there. And even more important, leaves an invisible germ-destroying film on your skin that kills germs for hours. You cannot feel it, you cannot see it, but it is there to help guard you against re-infection! Now Look Into the Skin Analysis Magnifying Mirror We Send With Your Treatment! Some of your blackheads should be gone with very first treatment! Look for softened pimples and whiteheads that may break or be drawn out in your next treatment or two. Look at the corners of your eyes, the corners of the nose, around your mouth, your cheekbones! See how your enlarged pores have tightened! Your skin will feel alive! And you will be amazed to see minor wrinkles gone . . . and this fresh, buoyant, youthful effect will last for hours. Is This for ‘‘Normal" Skin, Too? Certainly. Simply because this is a doctor’s formula doesn’t mean that you have to have a “sick skin” to use it. You may be a woman past 30 who has never had a really serious skin problem, but who finds herself annoyed by occasional blackheads, whiteheads, enlarged pores or periodic skin eruptions. You may be a woman who suspects that your skin is not as beautiful and as fresh-looking as it could be . . . but your cosmetic creams can’t give it to you. In that case ... we think you’ll be thrilled by the sheer, smooth, silken beauty that one or two treatments can give you. On the other hand ... if you have an adolescent, broken-out skin, if you are a man who is troubled by blemishes or a “sandpaper skin” and you are sensible enough not to be ashamed to use a so-called ’’woman’s treatment” in the privacy of your own home ... or if you are a woman who has abused her complexion with improper and inadequate cosmetic preparations . . . then this is vital. We promise you dramatic improvement with your first 10 minute home treatment. Your magnifying mirror will show it to you, and we promise you further rapid improvement for the next 14 days. After 14 days, you will discover whether you have to keep using all or part of the treatment every day, once a week, or once a month, depending on how fast your complexion begins to clear. Try This Skin Treatment In Your Own Home Without Risking a Penny! The name of this 3-way doctor’s formula is the Queen Helene Skin Treatment. It is named in honor of the nurse who worked at the doctor's side for 15 years while this formula was being developed. Your Queen Helene 3-way formula, enough for 42 home treatments, includes your ABOVE, LEFT: a typical exam ple resulting from improper skin care. ABOVE, RIGHT: 10 minutes with a skin specialist’s home medical facial described in this article may pave the way to a remarkably clearer skin. scientific cleansing cream, your medicated mask cream and your medicated pore astringent. The cost is $3.98 . . . less than 10c a treatment. Yes, less than 10c for a skin specialist’s 3-way skin and beauty treatment. With your order, you also get a professional skin analysis, enlargement mirror, at no extra charge. Follow your daily progress in your mirror and after each treatment. If your Queen Helene treatment does not do (or your skin everything we have led you to believe it will do, if you don’t see dramatic improvement after just one l()-minute treatment, if you don’t see a faster improvement each day for the next 14 days, return the unused portion. We’ll thank you for trying it, and refund your full purchase price. But keep the enlargement mirror as our gift to you. But act today! The longer you wait the worse your skin is bound to get. And like any other condition, the worse it gets, the longer it takes to get well. So right now, while you’re determined to help yourself, send coupon today! Para Laboratories Sales Corp., Dept. H-322 141 Fifth Ave., N. Y. 10, N. Y. (Laboratories established 1930) Entire contents copyrighted by Para Labs. Sales Corp.; 1954, N.Y.C. I Mai! No-Rlsk, free Trial Coupon Today! “ I PARA LABORATORIES SALES CORP., Dept. H-322 I 141 Fifth Ave., New York 10, N. Y. , Please rush me by return mail my complete Queen Helene Doctor’s Skin Treatment, including; I 1. SCIENTIFIC CLEANSER. I 2. MEDICATED MASK CREAM. I 3. ASTRINGENT.. I Plus my free skin analysis enlargement mirror. • I will pay postman low introductory price plus federal tax and postage. I If I don’t see dramatic improvement in my skin after just one lO-minute , treatment — if (Jueen Helene doesn’t do for my skin everything you have ' led me to believe it will do, I will return unused portion for my money I back. But the enlargement mirror is mine to keep anyway. I QUEEN HELENE PRICE LIST (Check size desired) I □ $3.98 (plus Fed. Tax) enough for 42 home treatments at less than I 10c a treatment. □ $5.95 economical professional size (plus Fed. Tax) enough for 90 I home treatments for one person — enough for 45 home treatments for I 2 persons at less than 7c a treatment. (You save $2.01.) Name. . Address (Please print in pencil) I City Zone State Add $1 in Canada; eend to: 29 Melinda St., Toronto, Ontario, Canada I P 85