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Photoplay Magazine — Advertising Section
ts a Cparamounl
"Shopping*^ for the best pictures
THIS idea of shopping for their photoplays is gradually and surely taking hold of people. Just the way they shop for suits, rugs or motor cars. It may seem strange to shop for such a romantic thing as a modern picture but good business methods turn out as well in buying entertainment as in buying anything else.
When you buy an automobile that bears the proud name of one of the greatest firms in the industry you are sure of the finest.
Why? The name.
When you go to a theatre which is showing a motion picture made by the foremost concern in the industry you are sure you are in for a great time.
Why? The name, Paramount.
Not only by the title but by the brand-name do the best theatres everywhere announce them— it is the pride of delivering the best.
Go "shopping" and get Paramount.
Paramount Pictures
If it's a Paramount Picture it's the best sh
ow in town
^^§S^-J.»-L Utv'.afiK^ FAMOUS PLAYERS-LASKY CORPORATION ^
A Few of Paramount's
"Famous 41" Fall and Winter, 1922
Cecil B. DeMille's "Manslaughter" With Thomas Meighan Leatrice Joy and Lois Wilson By Alice Duer Miller Adapted by Jeanie Macpherson "The Old Homestead" with Theodore Roberts A James Cruze Production Adapted from Denman Thompson's play by Perley Poore Sheehan and Frank Woods Scenario by Julien Josephson
Cosmopolitan's "The Valley of Silent Men" By James Oliver Curwood
With Alma Rubens Directed by Frank Borzage A George Fitzmaurice Production "To Have and To Hold " With Betty Compson and Bert Lytell By Mary Johnston Scenario by Ouida Bergere Cosmopolitan's "The Face in the Fog" By Jack Boyle. With Lionel Barrymore Seena Owen and all star cast including Lowell Sherman. Directed by Alan Crosland William deMille's "Clarence"
With Wallace Reid Agnes Ayres and May McAvoy
By Booth Tarkington Screenplay by Clara Beranger
Gloria Swanson in "The Impossible Mrs. Bellew" A Sam Wood Production By David Lisle. Adaptation by Percy Heath and Monte M. Katterjohn Thomas Meighan in George Ade's "Back Home and Broke" Directed by Alfred Green George Fitzmaurice's "Kick In" With Betty Compson, Bert Lytell, May McAvoy By WiUard Mack Scenario by Ouida Bergere
Some New Paramount Pictures Coming in 1923
Pola Negri in George Fitzmaurice's "Bella Donna" By Robert Hichens Supported by Conway Tearle and Conrad Nagel. Scenario by Ouida Bergere Presented by Hamilton Theatrical Corp. George Melford's "Java Head" By Joseph Hergesheimer With Leatrice Joy, Jacqueline Logan and George Fawcett. Scenario by Waldemar Young James Cruze's "The Covered Wagon" By Emerson Hough With Lois Wilson Produced by the director of "The Old Homestead" Scenario by Jack Cunningham Cecil B. DeMille's Great New Production As yet untitled By Jeanie Macpherson With Milton Sills, Elliott Dexter. Theodore Kosloff, Anna Q. Nilsson, Pauline Jaron An Allan Dwan production "The Glimpses of the Moon" By Edith Wharton. With Bebe Daniels Scenario by Edfrid Bingham W lliam deMille's "Grumpy" With Theodore Roberts and May McAvoy From the play by Horace Hodges and T. Wygney Percyva! Screenplay by Clara Beranger
Every advertisement in PHOTOPLAY M.\G.\ZIXE is guaranteed.