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Photoplay Magazine — Advertising Section
He laughs at defiance and danger, this hcrcc young Caid of the desert. Hot-blooded as Egyptian sands, no wonder he exclaims . . .
FEARED by his own tribe; hated by the Sultan of Morocco; a price set upon his head by the United States Government, yet loved devotedly and defended valiantly by his Mother who proudly exclaims: "My son does not steal women to gain favor with the Sultan."
This is Chiddar Ben-Ek, a young Chieftain who loves as tenderly as any "civilized" man. Headstrong, passionate, courageous — and as adoring a lover as every woman desires!
You watch his every expression ; you are thrilled by his behavior and finally you exclaim, "This is superb acting! Monte Blue is the Sheik."
But he isjiot the only actor who makes "The Tents of Allah" the thrilling picture it is.
Mary Alden is considered the greatest character actress on the screen and as Oulaid, the young Caid's Mother, she does the best work of her career.
Vour interest not only is in the younR lovers and whether the beautiful American girl will actually marry her captor-defender, you are also enthralled by the older lovers and whether or not all will be well with them.
"By Allah! I want her, and Fll keep her."
EVE R Y pict are which bears our name — "Encore" — must stand for the highest form of entertainment and interest-value.
"Breaking Home Ties" is an Encore Picture not only for its love story but also for depicting family love and traditions, good to see in these free days of youth.
"The Tents of Allah" is an Encore Picture because it is superlative entertainment.
"A Bill of Divorcement," an Encore Picture just being presented, is worthy our .name, because it is a great story based upon great human motives.
If you like these pictures, admire our standard and wish to see advance announcements of Encore Pictures to come, write Associated Exhibitors, Inc., 7th Floor, 35 West 45th Street, New York City.
BESIDES giving entertainment, Moving Pictures have done more to educate and to influence the lives of millions of people than has any other modern achievement.
Since motion pictures are such a force for good or evil, it is highly important to choose the better ones. Doubtless you, too, want them — and we want to give them.
So we have worked out a plan which we believe will give you just what you want. We have made arrangements with the leading motion picture Review Service, which gives tinbiased criticisms on all new pictures, which will be sent to you and any committee you form who wish to choose the pictures you want to see.
For. example: a Club W^oman, Lawyer, Doctor, School Principal, Society leader. Department store head. Minister, City Official, Banker and Picture Exhibitor may form a "Committee of Ten" to get better pictures.
If you have initiative, write today for details of "Getting Better Pictures." Address: Arthur S. Kane, 7th Floor, 35 West 45th Street, New York City.
"The Tents of Allah" has all the allure of the East, all the drama and foreign customs of an ancient land which adds to your enjoyment of plot and acting.
''In this hour of our distress, Lord, forsake us not."
If you've ever lost a loved one, you know the ache of parting. You rely on the Book of Books to pull y through.
[ADVERTISEMENlj
\\\\en. you write to advertisers please mention PHOTOPLAY MAGAZINE,
INTO the lives of all of us at some time come sorrows and bereavements: But no sorrow is like unto that of loved ones, parting.
"Breaking Home Ties" is a Picture which shows love of family, love of friends, love of fine ideals and old traditions and love of beauty in all its highest forms.
Sooner or later, right triumphs, aching hearts are made glad again and civilization slowly moves on, stronger than before. If onlyweloveenough. . . .
In a moment of anger and suspicion a dearly loved son commits a deed which separates him from his family, robs him of his best friend and forces him to leave his loving parents — forces him even to leave his country.
How he atones, how he makes good in America — the land of wide-open chances! — how he at last finds his beloved old father and mother is sraphically told in a story you will not forget.
Romance, there is. too, but one's eyes become wet and one's heart beats with pity for the seeking, loving family, each trying to find the other.